The most successful recruitment happens when chapters regularly pause to assess their progress and adjust strategies accordingly. Too often, organizations set recruitment goals but don’t check their effectiveness until it’s too late. This “set it and forget it” approach leaves little room for the critical adjustments that could be the difference between hitting or missing Read More
How do you know how well your chapter is growing? When my advisor asked for a recruitment update, I never felt like “Things are going well!” had enough weight behind it. I was also missing that clear signal to know when things weren’t going so well and a swift change in tactics was due. Especially Read More
Senior Does Not Have to Mean Stopping Seniors and upperclassmen have poured years of energy, leadership, and effort into their chapters. But as graduation approaches, many start to disengage. It’s not that they don’t care—it’s that they don’t always see where they fit in anymore. The truth is, their impact isn’t over—it’s evolving. As leaders, Read More
No, I mean it. Have you really checked in on your new members lately? I don’t mean like have you invited them to a party, or bought them a coffee, I mean have you talked to them? Had a deep meaningful conversation with one of them? Retention doesn’t happen by accident. It takes intentional Read More
Today, while many systems and processes have evolved, the ability of some members to build and market meaningful connections has declined. A recent Samba Recovery article highlights, “The average human attention span is only 8.25 seconds, which is less than the goldfish’s 9-second attention span.” Compounding this, a global pandemic disrupted how individuals experienced a core Read More
We are busy, aren’t we? I literally don’t have one week where there is nothing major to do at least twice until July 2025. If I don’t make it an intention to connect with others in my life in a meaningful way- it will get lost. I bet you feel this too… Between your chapter Read More
Fraternity and sorority life has always been about people. Building relationships. Finding a community. Creating connections that matter. But what happens when the very process meant to bring people together creates barriers? On many campuses, students interested in joining face challenges. Some don’t know where to start. Others feel excluded by rigid recruitment systems. That’s Read More
The strength of any fraternity lies not just in the organization itself but in the QUALITY and COMMITMENT of its members. Healthy, vibrant fraternities are composed of members who fully embrace the values, expectations, and responsibilities of fraternal life. It’s not enough to simply recruit new members – the true measure of a chapter’s success Read More
Today’s students crave more than just a chapter to join—they seek a recruitment journey that aligns with their values, aspirations, and motivations. They want an experience that impacts them now while setting them up for future success. But creating a recruitment approach that meets every student where they are can be challenging for campuses. Read More
In today’s world, students are searching for more than just a place to fit in. They’re looking for real connection, true belonging, and a sense of purpose that resonates at a deeper level. And as they step into recruitment, they deserve a tool that helps them find it. That’s where the new iValu comes in. Read More