For the past two semesters, you have been focused on accessing who is on your yard (campus) and who are the right quality people to be a part of your organization. You have been trying to avoid “T-shirt wearers” or people who will just denounce right after they join! However, the real question is how Read More
School is out, Summer is in, and Fall Recruitment is just a few months away. You have decompressed, you have reflected, and most importantly, you have ENERGIZED. Now it is time to turn our attention to CRUSHING Fall Recruitment and leveling up our Chapter. With systems in place and a marketing strategy putting leads Read More
Imagine this… you insert your key into the ignition, expecting the car to spring into motion. Silly, right? You see, inserting the key (or for you fancy folks, getting it near the ignition) is merely the first step in the “driving” process. After the key is in place, you then have to turn it (or Read More
There are a lot of widely circulated myths in the fraternity/sorority world, especially when it comes to Panhellenic rules and recruitment culture. Maybe you’ve heard some of them… “During recruitment you can’t talk about the B’s – boys, booze, and bars” “There used to be a law that more than 4 women living Read More
Something I say often, is advertising counts impressions, marketing counts connections. It’s easy for us to be impressed on social media. Whether it’s a catchy new Tik Tok jingle, or a fun new filter on Snapchat, it doesn’t take much to hold our attention for a second. Impressions are short and sweet – we hold Read More
The allure of summer is within reach, but before you hit the pool, lay the groundwork for a successful summer of growth. Whether you’re a seasoned professional or brand new to the recruitment game, having a solid plan in place can make all the difference when fall rolls around. Let’s high dive into some strategies Read More
As the end of the semester approaches, sororities and fraternities often slow down as finals draw closer and end-of-year breaks near. This is precious time to get some well-deserved rest, and it can also be used to take advantage of undisturbed planning time for the next semester and academic year. In our previous blog, we Read More
Revolutionizing the Recruitment Experience We are thrilled to announce one of the most significant updates and product improvements for the Fall 2024 Recruitment season: the new Companion App! Introducing the New Companion App After reviewing your critical feedback, the Phired Up team spent the last few months rebuilding and updating key features of the Companion Read More
There is a terrific book out there called Building a Story Brand. One of the components of this book’s teaching is that we need to know what problem we are trying to solve with our respective organizations. There is a lot more in the book, and I recommend you pick it up, but for now, Read More
To Graduating Seniors, REALITY CHECK: You graduate college in just a few VERY short weeks. You may be walking around your college town emotionally reminiscing about the tree you first heard Taylor Swift’s “Midnights” Album under. Maybe you are taking the long way home, and maybe you are spending more time in your favorite college Read More