There are a lot of widely circulated myths in the fraternity/sorority world, especially when it comes to Panhellenic rules and recruitment culture. Maybe you’ve heard some of them… “During recruitment you can’t talk about the B’s – boys, booze, and bars” “There used to be a law that more than 4 women living Read More
Something I say often, is advertising counts impressions, marketing counts connections. It’s easy for us to be impressed on social media. Whether it’s a catchy new Tik Tok jingle, or a fun new filter on Snapchat, it doesn’t take much to hold our attention for a second. Impressions are short and sweet – we hold Read More
The allure of summer is within reach, but before you hit the pool, lay the groundwork for a successful summer of growth. Whether you’re a seasoned professional or brand new to the recruitment game, having a solid plan in place can make all the difference when fall rolls around. Let’s high dive into some strategies Read More
As the end of the semester approaches, sororities and fraternities often slow down as finals draw closer and end-of-year breaks near. This is precious time to get some well-deserved rest, and it can also be used to take advantage of undisturbed planning time for the next semester and academic year. In our previous blog, we Read More
Revolutionizing the Recruitment Experience We are thrilled to announce one of the most significant updates and product improvements for the Fall 2024 Recruitment season: the new Companion App! Introducing the New Companion App After reviewing your critical feedback, the Phired Up team spent the last few months rebuilding and updating key features of the Companion Read More
There is a terrific book out there called Building a Story Brand. One of the components of this book’s teaching is that we need to know what problem we are trying to solve with our respective organizations. There is a lot more in the book, and I recommend you pick it up, but for now, Read More
To Graduating Seniors, REALITY CHECK: You graduate college in just a few VERY short weeks. You may be walking around your college town emotionally reminiscing about the tree you first heard Taylor Swift’s “Midnights” Album under. Maybe you are taking the long way home, and maybe you are spending more time in your favorite college Read More
An Open Letter to Fraternity Men I’m not sure how to start this or even why I am feeling compelled to write to you today. Perhaps it is because I have a son. My little boy is 10, which means in about 8 years if he chooses to – he’s coming for you. It’s pretty Read More
by: Tenea McGhee Social Excellence is: a state of perpetual generosity, curiosity, positivity, and openness to limitless possibility. A desire to intentionally connect with others. The ability to engage in deep, meaningful conversation. When it comes to the capacity to engage in meaningful conversations with potential new member-interest (PNM-I), sometimes you don’t have it to give. Read More
by Drew Hopson Earlier this Fall I attended a chapter meeting of Phi Delta Theta at the University of Chicago, which I chair the advisory board for. At one point, an officer mentioned that the chapter had initiated all but one of last semester’s Phikeia (Phi Delt’s Greek-y name for “new member”), whom I’ll call Read More