More than 4,200 fraternity potential new members (PNMs) shared their voices this year through our Phired Up Companion App survey. From January through September, they told us how they first heard about recruitment, why they are motivated to join, and what gives them pause. The truth is, their answers give us a clear picture Read More
I caught myself by surprise this week while driving home, cruising at exactly 50 on a long stretch of road between farm fields. I knew exactly where I was, but had zero idea how I got there. From the parking lot to that road was 15 minutes of autopilot. I made all the right turns Read More
Why This Matters Every semester, we prep the same talking points for recruitment — brotherhood/sisterhood, philanthropy, leadership, and lifelong friends. And while all of that matters, it’s not always what potential new members are actually thinking about. Many of them are wondering: “Is this just about partying?” “What’s the real deal with hazing?” “Will Read More
I’ve all seen it before: The one-sentence, frat-style “yo you rushing?” text. The over-polished, overly formal, “Hi there! We’re so excited about recruitment!” speech. Both feel off. One’s too casual. The other’s too rehearsed. And the truth is, neither of those approaches works well when your goal is to build meaningful relationships with Potential New Read More
“Hiring the wrong people is the fastest way to undermine a sustainable business.” – Kevin J. Donaldson Hey Reader Depending on where you are in your fraternity or sorority journey, you may or may not have been involved in recruiting new members. Between planning info sessions, learning names of PNMs, and managing schedules for Read More
Let’s be real: engagement doesn’t magically happen when everyone shows up on campus. By the time classes start, the most successful chapters already have a game plan. If you’re waiting until the first meeting to start thinking about how to get your members involved, you’re already behind. Whether you’re the Chapter President, exec board member, Read More
Just because we’re away from campus doesn’t mean the growth of our chapter, or the strength of our brotherhood and sisterhood, has to hit pause. In fact, this is where some of the most important work happens. Growth isn’t just about recruitment—it’s about relationships. It’s not a one-time event or a seasonal push. Growth is Read More
After years of working with fraternities and sororities across the country, I’ve noticed something fascinating: while most chapters obsess over recruitment numbers, the truly exceptional ones focus elsewhere. They’re building sustainable systems that keep their chapters thriving year after year, even as officers graduate and campus trends shift. Here’s what the best chapters do: Read More
The most successful recruitment happens when chapters regularly pause to assess their progress and adjust strategies accordingly. Too often, organizations set recruitment goals but don’t check their effectiveness until it’s too late. This “set it and forget it” approach leaves little room for the critical adjustments that could be the difference between hitting or missing Read More
How do you know how well your chapter is growing? When my advisor asked for a recruitment update, I never felt like “Things are going well!” had enough weight behind it. I was also missing that clear signal to know when things weren’t going so well and a swift change in tactics was due. Especially Read More