by Matt Geik Recently, as I jettisoned from point A on the map to point B, I took some time to do some reading that probably falls more under the title of leisure than anything else. As I flipped through the first couple pages of one of my favorite magazines I came across a two-page Read More
by Matt Mattson I’ve had this conversation lately with a number of Greek leaders who are planning their fall recruitment strategies. I thought it might be worth sharing with others. Twice in the last week, the idea of an All-Greek Barbecue has come up as a means of a) “Showing a strong Greek presence,” b) Read More
by Matt Mattson I’m no livestock expert. Let me start out by admitting that. I talk to some students occassionally, however, that have a lot of experience with livestock and they often like to correct my lack of equine experience. This conversation will often come up following a Dynamic Recruitment Workshop that includes the analogy Read More
by Matt Mattson I’m going to admit right now that I’m not a huge March Madness guy. I filled out a bracket this year though. It’s awesome! My point being, nearly everyone and their brother gets a bit of March Madness this time of year, and it is a great recruitment opportunity. I’ll keep this Read More
by Matt Mattson While wandering around USC’s campus the other day making friends (which was a blast), I happened upon a very creative student organization recruitment tactic. There were a number of tables set up along the main drag of campus — there were some political groups, the Greenpeace folks were out there, a guy Read More
by Matt Mattson There’s an old saying that goes, “Fall down seven times. Stand up eight.” We’ve all probably heard that, but when it comes to recruitment, that saying has two very important messages this time of year. 1. Feeling frustrated or disappointed because your recruitment results to this point have been lackluster? I Read More
by Matt Mattson So, I was watching a cartoon that is targeted toward toddlers today. Yes, I admit that. In my defense, my 1 year old daughter was watching in my lap, but I found myself fascinated by the topic and thought it applied really well to Greek Life. Apparently the badger and the bear Read More
by Matt Mattson Dynamic Recruitment doesn’t work if you don’t do it. If you learn it, read about it, come to the programs, shake the presenters hands, and talk about it… you still haven’t done it. We’ve mentioned before that “To know and not to do is not to know.” Here’s a very real story Read More
by Matt Mattson Our regular readers know that Seth Godin (click on pic to the left to go to his blog) is one of our favorite authors and thinkers. His books have changed our lives, and his philosophy on marketing is one we love. We read his blog EVERY DAY, and the last two days Read More
by Josh Orendi During small activities and 1-on-1 meetings (fyi: coffee is awesome for this) with potential new members it’s ideal to close by asking them to share names and numbers of the people in their social network that they consider top notch. Remember: we’re always growing our social network and building our names list. Read More