Let’s be real—recruitment can sometimes feel awkward, right? We’ve all been there, stuck in overly formal events, shaking hands, and making small talk that feels about as natural as the “grape” flavor of purple candy. But here’s the thing: People join people. Not events, not flashy presentations, and certainly not stiff traditions. So, what if Read More
Most People are Not PNMs. Our research tells us that 43% of those entering college have a high or neutral interest in fraternities or sororities. We also know the national average of undergrads affiliated with a fraternity or sorority is 10%. So, why are people who ARE interested, not joining? Why are people who are Read More
I get it, it’s easy to think that our most crucial relationships are solely with students. And while you’re half right—having a strong connection with students on your campus is essential—it’s not the only vital relationship you need to cultivate. In the realm of recruitment, it’s imperative to also build strong relationships with faculty, Read More
Bid Day is a significant moment in the lives of new fraternity and sorority members. It marks the end of a rigorous recruitment process and the beginning of an exciting journey that will last a lifetime. While the anticipation and excitement leading up to Bid Day are palpable, remember that the real adventure starts once Read More
Well, Ok – that might be a little harsh, that YOU is not you specifically. But if you are doing it wrong, it’s really not your fault. It’s only because we haven’t taught it to you. Honestly, it’s a little bit miraculous if you are even doing it a little bit right given that: Read More
For the past two semesters, you have been focused on accessing who is on your yard (campus) and who are the right quality people to be a part of your organization. You have been trying to avoid “T-shirt wearers” or people who will just denounce right after they join! However, the real question is how Read More
School is out, Summer is in, and Fall Recruitment is just a few months away. You have decompressed, you have reflected, and most importantly, you have ENERGIZED. Now it is time to turn our attention to CRUSHING Fall Recruitment and leveling up our Chapter. With systems in place and a marketing strategy putting leads Read More
Imagine this… you insert your key into the ignition, expecting the car to spring into motion. Silly, right? You see, inserting the key (or for you fancy folks, getting it near the ignition) is merely the first step in the “driving” process. After the key is in place, you then have to turn it (or Read More
There are a lot of widely circulated myths in the fraternity/sorority world, especially when it comes to Panhellenic rules and recruitment culture. Maybe you’ve heard some of them… “During recruitment you can’t talk about the B’s – boys, booze, and bars” “There used to be a law that more than 4 women living Read More
Something I say often, is advertising counts impressions, marketing counts connections. It’s easy for us to be impressed on social media. Whether it’s a catchy new Tik Tok jingle, or a fun new filter on Snapchat, it doesn’t take much to hold our attention for a second. Impressions are short and sweet – we hold Read More