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NEW YORK – More college men will experience “Excellence Through Brotherhood” thanks to a major membership growth initiative launched by Pi Delta Psi Fraternity, Inc. this fall.

The Fraternity has partnered with Phired Up, the nation’s premier education, consulting, and technology company focused on helping fraternities and sororities grow. The partnership will include an opportunity for 100% of Pi Delta Psi’s undergraduate members to become “Certified Recruiters,” major organization-wide training moments, along with targeted coaching support and recruitment technology rollout.

Jon Lin, Pi Delta Psi’s National Executive Board President, said, “This partnership represents an important investment in the future of our brotherhood. We are proud to partner with Phired Up & TechniPhi to provide our undergraduate leaders the best tools available to help them grow and continue to change lives through our fraternity. Our members are leading on campuses all over, and we know that this partnership will make their chapter experience better, easier, healthier, and aligned with the needs of modern student leaders”

“Pi Delta Psi is giving a huge and important gift to its current members and chapters,” said Matt Mattson, Phired Up’s President and co-founder. “This partnership is about legacy, heritage, and sharing the Fraternity’s unique brand of camaraderie with more deserving men on campuses all over.”

Phired Up will help Pi Delta Psi adopt a standardized and optimized membership growth system based on human connection, authentic relationships, and the values of Pi Delta Psi. Each chapter will have the opportunity to adopt this system over the next several years, and each member will be empowered to leverage this growth system to create the future of the fraternity to be healthy, safe, inclusive, and stronger than ever.

Chapters will receive invitations and instructions over the coming months to exclusive Pi Delta Psi opportunities.

About Phired Up and TechniPhi: Phired Up & TechniPhi help fraternities and sororities grow. The company’s products, services, and brands are creating the future of fraternities and sororities by transforming the way people join. The company delivers relationship-focused, data-driven, results-producing TECHNOLOGY, EDUCATION, and STRATEGY solutions for every aspect of the pre-member experience from first-impression through initiation.

About Pi Delta Psi Fraternity, Inc.: Pi Delta Psi is an Asian American Cultural Fraternity founded on February 20, 1994 at Binghamton University in Binghamton, New York. Since our founding, the primary mission of Pi Delta Psi has been to spread Asian American Cultural awareness in an effort to empower the entire Asian American community. We are guided by four pillars; Academic Achievement, Cultural Awareness, Righteousness, and Friendship/Loyalty. Pi Delta Psi is also a founding member of the National APIA Panhellenic Association (NAPA).