Staff Announcement

Phired Up Welcomes Two New Team Members


Contact: Branden Stewart

Carmel, Ind. – Phired Up is proud to welcome two new full-time team members to their Education & Strategy department in August. Rob Webb will begin his role as a full-time Organizational Growth Consultant on August 2, and Ashley Schulte will begin her role as a Product Manager beginning August 23.

Rob Webb, who has served as an part-time Organizational Growth Consultant for Phired Up since June, earned his BA from the University of Arkansas – Monticello in General Studies before going on to earn his MS in College Student Personnel from Arkansas Tech University. He is a member of Alpha Phi Alpha Fraternity, Incorporated.

“It was only a matter of time and finding the right opportunity for Rob to be able to join the team full-time,” said RJ Taylor, Phired Up’s Vice President of Education & Strategy. “In less than two months, Rob has demonstrated an ability to think creatively about the recruiting challenges our students face and offer relevant and relatable support. He is on phire to help create the future of fraternity and sorority by transforming the way people join organizations.”

Rob has most recently served as the Coordinator of Fraternity and Sorority Life at the University of Alabama-Birmingham, where he advised the National PanHellenic Council and the Multicultural Greek Council. Previously, he served as an Area Director of the District of Arkansas for Alpha Phi Alpha Fraternity Incorporated where he oversaw chapter/member development, growth, and membership intake. Rob also volunteers annually at the Greek Cultural Leadership Conference (CGLC).

“I could say that this opportunity came out of nowhere, but an opportunity like this is something that I’ve prayed for and envisioned for my life. For me, this is purpose and destiny; an assignment to make a larger impact on the fraternity and sorority community,” said Rob. “The opportunity to assist and support students and chapters in their growth journey is what I am passionate about. I’m humbled that Phired Up would give me an opportunity to do this work full time. I’m ready to add more wood to the Phire, and continue transforming the lives of those I encounter. I’m grateful that the winds and waves of life have landed me here.”

When he’s not at work, Rob enjoys traveling, playing piano, singing, reading, and working out. He also enjoys spending time with friends and family, especially his two beautiful daughters Princess Grace Elisabeth Webb and Princess Hannah Jack Webb. Rob can be reached at

Ashley Schulte earned her BS in Public & Nonprofit Administration and M. Ed. in College Student Affairs Leadership, both from Grand Valley State University. She is a member of Delta Zeta.

“Ashley brings a unique set of strengths to our Education and Strategy team. She is the quarterback we need as our training products continue to evolve to support 1 million+ sorority and fraternity members,” said RJ Taylor. “Our partners and students will immediately feel the positive impact of her strategic mindset, systems thinking, and exuberant personality.”

Ashley comes to Phired Up after serving as the Student Life Project Manager and Greek Life Coordinator for Ferris State University. Prior to her time at Ferris State, Ashley worked for Grand Valley State University in various capacities, including roles as their Victim Advocate in the Center for Women & Gender Equity and as a Living Center Director in Housing & Residence Life.  She is an active volunteer for the Grand Rapids Alumnae Chapter for Delta Zeta and the Grand Rapids Area Alumnae Panhellenic, and has facilitated at Delta Zeta and Phi Sigma Sigma national leadership conferences for collegiate Presidents.

“I am ecstatic to join the Phired Up team to be able to use the skills, passion, and drive I’ve had working with college students, especially fraternity & sorority leaders, beyond a single college campus,” said Ashley when asked about joining the Phired Up team. “I want to see the fraternity & sorority industry thrive and consider deeply what that means on a college campus today and into the future. I’m passionate about doing things differently, thinking about all the ways strategy and strengths align to move us forward. I am excited to maximize the impact the Education & Strategy team can have in a very short amount of time!”

When she’s not at work, Ashley enjoys all things outside, especially in the summer, including going to the lake, boating, golfing, hiking, and laying on the beach. She also enjoys spending time cooking, and being the best aunt possible to her niece and nephew. During the pandemic, Ashley also became trained to teach power yoga! Ashley can be reached at


About Phired Up and TechniPhi: Phired Up & TechniPhi help fraternities and sororities grow. The company’s products, services, and brands are creating the future of fraternities and sororities by transforming the way people join. The company delivers relationship-focused, data-driven, results-producing TECHNOLOGY, EDUCATION, and STRATEGY solutions for every aspect of the pre-member experience from first-impression through initiation.