by Matt Farrell This semester I went to the most impactful new member meeting I’ve ever attended. The group sat in a circle. Challenging topics were discussed passionately. Loneliness, confidence, mental health. Everyone clearly wanted to be there. There were tears, hugs and heated discussions. There wasn’t a test at the end. Oh, one more Read More
Two years ago, the Philadelphia 76ers won 10 out of 82 basketball games and were widely considered to be the worst pro basketball team in history. It was all set up a few years earlier by a mediocre season when the team decided to, well, stop trying. Under new leadership, Philadelphia stripped their roster and Read More
by Matt Mattson Marketing. That word confuses so many people. It’s loaded with so many false expectations and blatant misunderstandings. For many people in the fraternity/sorority industry (many of which are not formally trained in marketing), that word intimidates and befuddles. I’d like to offer what I believe to be 4 “S” words that will Read More
by Matt Mattson O.K. quick brainstorm. I believe strongly that there are better ways to reduce the risk of fraternities and sororities and increase the health and safety of fraternities and sororities other than policy, education of current members, rules, and regulations. I ain’t hatin’ on that stuff… I just think we need to be Read More
by Matt Mattson We recently did a study that showed one painfully glaring reality. There are 12,000 fraternity/sorority PR chairs around North America serving chapters and councils this year, and most of them have never been trained how to do their job! We’re hoping to fix that. Let’s start with a job description. Tell a story. Read More
Many IFC fraternity communities we’re talking to are expressing a desire to shift their recruitment process to a more structured (or “formal”) system (think short, early in the term, IFC run, Panhellenic-style, structured process with multiple “rounds” and an official “bid day.”) While there are certainly many communities that already have a structure like this, Read More
by Matt Mattson I’ve had one verse of this annoying song from 1985 stuck in my head all morning. “How Will I Know” from Whitney Houston. Please make it stop. But, one good thing to come from this ear worm has been the idea for this blog. To the tune of Whitney’s ridiculous hit about Read More
We believe that fraternities and sororities change the world – for the better – every day. We believe that fraternities and sororities help people become the best version of themselves. We believe that fraternities and sororities matter – matter to people, communities, and the world. We believe that more of the right people in fraternities Read More
by Erin Chatten The Beatles had it right… all you need is love. But in this time where campuses come to life with the start of a new academic year, I think when we say, “all you need is love”, what were really thinking and saying is: “all you need is a friend”. Think about Read More
by Matt Mattson This academic year more than 100,000 men will join one of the 6,100+ fraternity chapters that thrive on more than 800 campuses across North America. At Phired Up, TechniPhi, and Innova, we are passionate about helping more responsible, thoughtful, high-performing gentlemen experience the positive life-changing gift of college fraternities. We know that Read More