by Colleen Coffey-Melchiorre I am scared right now. What are we going to do? As a professional who supports fraternities and sororities, my mind immediately goes to chapter operations. People have cancelled all intake. No more meetings. No Greek Week. No philanthropy events. Schools are closing. Organizations are halting travel. Staff is working remotely. What Read More
by Hailey Mangrum We’re fine. You’re fine. Everything’s fine. Except that moment when reality hits and it’s actually not. Maybe you were planning the biggest program or event for your chapter this semester and now it’s cancelled. Maybe you were excited about this new line for Spring 2020 in your chapter yet now it’s come Read More
by Matt Mattson There is one thing I know for sure amidst all this chaos related to the Coronavirus: SISTERHOOD AND BROTHERHOOD WILL THRIVE NO MATTER WHAT. I want to offer a note of appreciation to sorority/fraternity professionals in our industry who, along with doing their everyday regular jobs (which they’re wildly underpaid and underappreciated Read More
by Matt Farrell The National Football League is a multi-billion dollar organization reaching audiences worldwide. Despite all that revenue, the average player’s career is only 3.3 years according to the NFL Players Association. The NFL relies on continually bringing in top talent. Their biggest recruitment week of the year is called the NFL Scouting Combine. Top Read More
By Hailey Mangrum and Matt Mattson Are you a chapter advisor who cares about helping your chapter grow? If so, you might have found yourself expressing exasperation, befuddlement, or vexation that the students you’re advising won’t do the work to grow their chapter. “Don’t they want to grow?!” “Don’t they get it?! If they don’t Read More
by Matt Mattson Sometimes it feels like there is so much OUT OF YOUR CONTROL as a fraternity/sorority leader. Sometimes it feels like history, tradition, higher powers, bureaucracy, or any number of other things are keeping today’s fraternity/sorority leaders from creating the future they crave. I believe you can take control. I believe you can Read More
by Matt Mattson For the past few years I’ve been presenting a program that has either been titled, “Drone Shots & Glitter: The best and worst sorority recruitment videos and what we can learn from them” or “Viral Videos And How To Cure Them” on campuses and at conferences around North America (want me to present Read More
by Matt Mattson IMPORTANT UPDATE: This link goes to a version of this blog that offers insights if you’re including some virtual/digital elements in your recruitment approach. It’s a great idea to read both. If you are in charge of recruitment, it can be easy to get confused and overwhelmed. There are so many options and Read More
This is more than just a friendship club. This sisterhood, brotherhood, siblinghood thing. This fraternity/sorority thing… it is a life-changing gift. It’s way more than a friendship club. Let me explain. “We are more.” That’s the best, most succinct, most all-encompassing, and – the more you let it sink in – the most powerful Read More
by Haley Cahill-Teubert I read an article recently that dove into some unique universal habits in conversations. There was one in particular that caught my attention… the pattern of flipping the “right” to speak back and forth, with each turn lasting approximately two seconds (you read that correct… two seconds!) and the gap between those Read More