by Haley Cahill-Teubert I read an article recently that dove into some unique universal habits in conversations. There was one in particular that caught my attention… the pattern of flipping the “right” to speak back and forth, with each turn lasting approximately two seconds (you read that correct… two seconds!) and the gap between those Read More
If they don’t know you exist, their lives can’t be changed. If they don’t know you exist, they can’t help transform the future of your organization. If they don’t know you exist, your group can’t survive, much less thrive the way it deserves to. They = students. Students who aren’t members of your organization, but Read More
by Matt Mattson For the past few years I’ve been presenting a program titled, “Drone Shots & Glitter: The best and worst sorority recruitment videos and what we can learn from them” on campuses and at conferences around North America (want me to present to your community? E-mail matt@phiredup.com). This program has become one of Read More
Before you read this, you should know that this post also exists: CLICK HERE. That core data about Gen Z is really important for you to consider. Another related post comes from a presentation we delivered not too ago. It’s titled “Damaged Goods” and dives deeper into some of the data about today’s incoming college Read More
by Tyler Blaker (Phired Up’s Video & Media Expert) I can drive people batty sometimes with my love and obsession with movies. Often I will ask people questions so I can share cool tidbits about films and television shows. Things like “Do you know why windows break the way they do in movies?” or “Do Read More
by Matt Mattson Brothers are different than buddies. This brotherhood thing. This fraternity thing is a life-changing gift that we have a chance to give away only to the people whose lives we want to change. When I was 18 years old, the greatest gift I’d ever been given to that point in my life Read More
By Abby Ford We are at a place, where I don’t believe that we can continue to sugarcoat things. Being a part of any student organization has its challenges, but the challenges faced by sororities and fraternities are extra special. We need to have real and honest conversations (and actual conversations not a smoke and Read More
by Matt Farrell When did you first feel your fraternity? I’m not talking about when you first saw or heard about it. That’s usually the research you did, or the guy you already knew, or the bid that somehow ended up in front of you. I’m not talking about the first close friend you met Read More
by Matt Mattson I was giving a presentation on marketing best practices for fraternities and sororities a while ago, and in a moment of passionate and extemporaneous exclamation I said, “Honestly, the way most fraternity/sorority communities market themselves right now is about as good as the promotion of a 4th grade bake sale.” Maybe that was Read More
by Matt Mattson The big wigs in corporate marketing use a fancy jargon word a lot — INBOUND MARKETING. You don’t need to be a big wig in the marketing industry to understand and use this concept. In fact, if you’re a college fraternity/sorority leader who cares about P.R., marketing, our fraternal reputation, or recruitment, Read More