by RJ Taylor I still believe in handshakes… Stay with me for just a second… I made a new friend recently. Really. In 2020. Here’s how it happened… A friend tagged me in an Instagram comment with someone I had never met. This person is in my social circle but we had never crossed paths Read More
Fraternity chapters right now are asking for practical ideas for engaging with potential members in things that feel like “events,” but happen in a virtual setting. They need ideas that aren’t cheezy or childish. Ideas that members and potential members will both participate in. We’ve curated a list of the Top 10 Fraternity Virtual Recruitment Read More
by Matt Mattson The year was 1993. I was about to go on one of my first “real” dates. And get this… my date was a year older than me (and could drive!). I was utterly elated. We had a movie picked out (I just agreed with the first suggestion). I had a ride (not Read More
Your Instagram should do a handful of fundamental things for your chapter. A prospective member should be able to indicate interest and be connected with your members. Your single, clear, compelling narrative about your chapter should be easy to pick up on. The page should be on-brand. The user should be able to learn lots Read More
Contact: Matt Farrell Carmel, Ind. — The Phired Up and TechniPhi team is excited to announce another headquarters as a full-adoption partner of ChapterBuilder! Sigma Alpha Mu is supplying upgraded ChapterBuilder accounts to all of their chapters across America, beginning July 31, 2020. The timing lines up with a fall semester that forecasts historic challenges Read More
by Matt Mattson Your ability to connect determines your ability to gather. And your ability to gather determines your ability to impact. But our collective human abilities to connect and gather are declining. Let’s start here. The way in which we interact with one another is becoming more digital, more virtual, more robotic, more artificial, Read More
by Matt Mattson I don’t love recruitment. But recruitment loves me. Let me tell you why I don’t love recruitment. The way people join our organizations is messed up. The process, no matter the type of organization you’re a part of, is dripping with insecurity, inauthenticity, immaturity, and a lack of ingenuity. There is unnecessary Read More
by Matt Mattson Just recently I was conducting a focus group of non-Greek student leaders for a campus on the east coast. We do these focus groups as part of our marketing work for sorority and fraternity communities. (They are always amazing!) During the focus group, one woman named Savannah asked something brilliant. “Why don’t Read More
“Virtual Recruitment.” Or wait, maybe we’re calling it “Digital Recruitment.” You know what, we’ll use both terms in this resource just to make sure everyone’s as comfortable as we can be while we’re adapting to a rapidly changing world. But you will adapt. And Phired Up & TechniPhi are here to help. This page is Read More
by Matt Mattson Let’s start by saying this. YOU are probably not to blame. But YOU can help work against racist infrastructure and systems that linger in fraternity and sorority joining processes. I should also open with a comment about which organizations we are mostly talking about here. “Historically white” fraternities and sororities. That term Read More