The Secret Behind Sustained Growth in High-Performing Organizations

After years of working with fraternities and sororities across the country, I’ve noticed something fascinating: while most chapters obsess over recruitment numbers, the truly exceptional ones focus elsewhere. They’re building sustainable systems that keep their chapters thriving year after year, even as officers graduate and campus trends shift.

Here’s what the best chapters do:

1. They Track What Matters (Not Just What’s Easy)

The strongest chapters have gotten smart about their numbers, and I don’t just mean how many bids they’re extending.

High-performing chapters typically maintain recruitment dashboards (like those from ChapterBuilder) to track how Potential New Members (PNMs) move through their process. They know:

• Where people tend to drop off

• Which conversations convert best

• Which events bring in members who stick around

When they spot weak points, they fix them, rather than just working harder.

They also survey their members regularly on satisfaction and belonging. This helps them address issues early and maintain higher retention than their peers.

Things that get measured improve. The top chapters are simply measuring the right things.

2. They Build Officer Benches—Not Just Executive Boards

You can spot a struggling chapter from a mile away—they’re the ones where nobody wants to run for president next semester.

In contrast, top-performing organizations have officer development pathways. No one jumps straight to president; they move through:

• Committee roles

• Assistant positions

• Progressive leadership responsibilities

Officers are expected to mentor the next generation, not just manage their own tasks. Shadowing, coaching, and peer learning are baked into their culture.

These chapters never scramble for leaders—they’re constantly building them.

3. Their Big/Little Program Isn’t Just for Instagram

Every chapter has a big/little reveal. The best ones use it as a retention tool, not just a photo op.

They focus on:

• Thoughtful matching based on goals, interests, and strengths

• Mentor training for bigs, not just reminders about gifts

• Structured check-ins throughout the first semester

Top chapters use these relationships as long-term support systems, not just traditions.

In these chapters, family lines aren’t just about t-shirts, they’re about building trust.

4. They Run Their Chapter Like It’s Always Being Evaluated

Some chapters only clean up when headquarters visits. The best ones? They’re always improving.

They:

• Hold strategic review meetings every semester

• Conduct exit interviews with members who drop or graduate

• Track feedback and make data-informed changes

They benchmark not just against their past selves, but against:

• The best chapters on campus

• Peers across their national organization

• Even high-performing teams outside of fraternity/sorority life

These chapters aren’t reactive. They’re relentlessly proactive.

5. They’ve Got a Village Behind Them

No chapter becomes exceptional in isolation. The strongest ones leverage every relationship available.

They have:

• Alumni advisors with active, specialized roles in recruitment, risk, and development

• Collaborative partnerships with other chapters to share best practices

• Allies in campus administration, not adversaries

The best chapters build ecosystems, not silos.

6. They Turn New Members Into True Brothers/Sisters/Siblings

Top chapters don’t just recruit—they develop.

Their new member programs include:

• Values-based education and decision-making workshops

• Meaningful service projects

• Committee participation before initiation

Big/little reveals aren’t the end of onboarding—they’re milestones in a much larger journey.

These chapters turn potential into purpose.

It’s All Connected

Here’s the real secret I’ve observed:

These aren’t separate systems. In high-performing chapters, each reinforces the others.

• Strong officer development = stronger mentors

• Strong mentoring = better retention

• Better retention = more engaged members

• Engaged members = stronger feedback loops

• And external relationships fuel all of it

The most successful Greek organizations don’t reinvent themselves each semester—they build systems that outlast any four-year cycle.

The beauty isn’t in flashy recruitment videos or the biggest new member class.

It’s in creating something sustainable that gets stronger each year

 Written by Dr. Colleen Coffey-Melchiorre, Growth Consultant