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Open Doors, New Connections: How the Universal Leads Form is Transforming Fraternity & Sorority Recruitment

Fraternity and sorority life has always been about people. Building relationships. Finding a community. Creating connections that matter. But what happens when the very process meant to bring people together creates barriers?

On many campuses, students interested in joining face challenges. Some don’t know where to start. Others feel excluded by rigid recruitment systems. That’s where the Universal Leads Form comes in—a simple, free solution that opens doors for everyone.

How It Works

The Universal Form makes introductions seamless. Available through websites, social media, and QR codes, the form allows prospective members to express interest in fraternity and sorority life. Students select their campus, share their preferences, and submit their contact information.

From there, the magic happens. Their details are sent directly to chapters via ChapterBuilder, creating instant connections and ensuring no lead is lost.

 

Why This Matters

Recruitment shouldn’t be complicated. The Universal Form bridges the gap between students and chapters, creating a direct, inclusive pathway for every potential member.

Equity at its core: This form eliminates the guesswork, making it easier for students from all backgrounds to explore fraternity and sorority life.

Relationships first: By prioritizing direct communication between chapters and students, the form reinforces the core value that people join people.

A tool for growth: More leads mean more opportunities for chapters to engage, connect, and build meaningful relationships.

 

What This Means for Fraternity & Sorority Life

This is more than a tool—it’s a shift in how we think about recruitment. The Universal Form empowers chapters to meet students where they are and creates a smoother, more welcoming experience for everyone involved.

For councils and campuses, it complements existing processes. For chapters, it ensures every interested student has a chance to connect. And for students, it removes barriers, making fraternity and sorority life more accessible than ever.

Ready to Get Started?

The Universal Leads Form is now live. If your chapter isn’t already on ChapterBuilder, sign up today and make sure you’re ready to welcome every interested student.

 

This is just the beginning. Together, we’re creating a healthier, safer, and more inclusive fraternity and sorority experience—one connection at a time.