by Matt Mattson Marketing. That word confuses so many people. It’s loaded with so many false expectations and blatant misunderstandings. For many people in the fraternity/sorority industry (many of which are not formally trained in marketing), that word intimidates and befuddles. I’d like to offer what I believe to be 4 “S” words that will Read More
by Matt Mattson O.K. quick brainstorm. I believe strongly that there are better ways to reduce the risk of fraternities and sororities and increase the health and safety of fraternities and sororities other than policy, education of current members, rules, and regulations. I ain’t hatin’ on that stuff… I just think we need to be Read More
by Matt Mattson We recently did a study that showed one painfully glaring reality. There are 12,000 fraternity/sorority PR chairs around North America serving chapters and councils this year, and most of them have never been trained how to do their job! We’re hoping to fix that. Let’s start with a job description. Tell a story. Read More
Many IFC fraternity communities we’re talking to are expressing a desire to shift their recruitment process to a more structured (or “formal”) system (think short, early in the term, IFC run, Panhellenic-style, structured process with multiple “rounds” and an official “bid day.”) While there are certainly many communities that already have a structure like this, Read More
by Matt Mattson I’ve had one verse of this annoying song from 1985 stuck in my head all morning. “How Will I Know” from Whitney Houston. Please make it stop. But, one good thing to come from this ear worm has been the idea for this blog. To the tune of Whitney’s ridiculous hit about Read More
We believe that fraternities and sororities change the world – for the better – every day. We believe that fraternities and sororities help people become the best version of themselves. We believe that fraternities and sororities matter – matter to people, communities, and the world. We believe that more of the right people in fraternities Read More
by Matt Mattson There are hundreds – probably thousands – of strangers on your campus. They’re just walking around. You don’t know them. They don’t know you. How are you supposed to magically “recruit” them? I mean, really. How overwhelming! I get it. I’ve been thinking about recruitment for years, and I often forget how Read More
by Matt Mattson Hi there, fraternity recruitment chairs! You’re about to start another semester and you’re wondering what is the one thing you can do to make an impact on your chapter’s recruitment success. I got you. First of all, I’ll warn you. This might be a sensitive subject with some of your brothers, so Read More
[Presented at #AFAAM 2017 by Jessica Gendron Williams, Jason Allen, KJ McNamara, and Matt Mattson] Today’s college students might be the most edited, filtered, self-conscious and insecure population of their age range to date. And that’s not their fault. This generation, like those before them, are a product of their times. Social media, the previous Read More
by Dr. Colleen Coffey-Melchiorre The world will amaze you if you let it. I consider myself somewhat of a social anthropologist. That’s a fancy way of saying I am a people watcher. I observe folks all around me – in airports, on campuses, at school pick-up, in the yoga studio, in line at Starbucks, or Read More