by Josh Orendi What if an entire national fraternity chose to operate 100% alcohol free? I can imagine the heated reactions of undergrads and alumni. Seriously. Try to picture it – a nationwide vote to abolish alcohol from every chapter house across the country. Next, imagine if that organization had the fortitude to stick with Read More
by Matt Mattson Do you try to impress people or serve people? Does your organization attract members, volunteers, donors and fans by… trying to impress people or trying to serve people? There are two ways to promote yourself, recruit people to your organizations, or position yourself socially. 1) You can try to impress people. 2) Read More
by Matt Mattson I sometimes find myself stuck. Do you ever feel that way? You look at your organization, you look at your role in the organization, and just feel stuck. What do you do next? How do you push forward? How do you improve? How do you lead? Then I remember, "Oh yeah, dummy, Read More
by Matt Mattson Are you on Twitter? Even if you are, it can be hard to keep up with all the coolest tweets and tweeps. We thought we’d share some particularly awesome (in our humble opinion) tweets we’ve put out over the last few months. You’ll find tweets about #SocialExcellence and #DynamicRecruitment . You’ll also Read More
by Josh Orendi Have you ever heard the parable of the bricklayer? An Australian company launched a campaign using an online children’s book and an old fable to move people toward their cause. Before going on, read the short fable here . That got my wheels spinning. A series of questions came to mind: How Read More
by Matt Mattson If you’re one of the approximately 500,000,000 (!) Twitter users in the world, or you watch TV and have noticed the little pound-sign-thingy in the bottom corner of some of your favorite shows, you know what “hashtags” are. Phired Up is driving a worldwide online conversation about Dynamic Recruitment and Social Excellence Read More
by Matt Mattson How can you change your organization’s image on your campus, or in your community? How can you fight the stereotypes that plague your group and keep high quality people from joining? What can you do about the campus administrators, student newspaper editors, admissions counselors, and professors that talk badly about your organization? Read More
by Vince Fabra Where can we see recruitment done right? Let’s look at a few examples. NCAA Athletics The Military Innovative Companies From these examples we can learn powerful recruitment lessons. Recruit with… INTENTIONALITY, FERVOR, VALUES, TRANSPARENCY, and focus on TOP TALENT. NCAA Athletics – Let’s use an example of recruitment from a major sport Read More
by Matt Mattson For fraternities & sororities, formal rush works. It does exactly what it is designed to do. For people already interested in joining your organization, it provides a really easy way to join. It’s like opening the big Greek door on campus. Most people get in. It is perfectly designed for people who Read More
by Josh Orendi Ever notice that when you need something really important to get done, you usually ask the busiest person to help (not the person with tons of free time)? Isn’t it amazing how some people are paralyzed by trying to accomplish 2-3 projects on their plate, all the while others manage to get Read More