Take out a pen and paper, your tablet, your laptop, or even your phone. Find a way to write your answer to this question down before going any further. What are three reasons I should join your chapter? 1. 2. 3. Good work. Oh wait, you didn’t really do it? Seriously, go back and Read More
by Matt Mattson Want to recruit ridiculously well this year? There are lots of things we could teach you that would help you do that. But you want a simple, easy-to-remember, results-producing idea that will really get results, don’t you? O.K. I’ll give it to you. Do this one thing this year and you’ll experience Read More
by Jessica Gendron Williams I have some bad news friends. If you’re reading this, you’re probably not 6 years old anymore. You’re probably in college – or worse yet – you might be a real grown up with a *gulp* real job. You’re not a kid anymore and unfortunately that means you’re likely experiencing up Read More
Remember that moment when someone in your chapter gave you the gift of Greek Life? Remember that moment when you accepted your invitation for membership, joined a group of people who pledged to love and support you, and started your journey toward becoming a better human being through the power of fraternity/sorority? That was an Read More
You’re a dedicated leader of the fraternal movement. Like most of us, you’ve found yourself asking on occasion: “Don’t we need to fix all of our other problems before we can grow as a movement?” No. Honestly, that philosophy of “cleaning up our problems first” might be one of our BIGGEST obstacles. The market of Read More
There are well over 10 million students expected to attend a 4-year institutions in the U.S. this year (probably more than 13 million). There are about 750,000 undergraduate fraternity/sorority members (based on the numbers publicly available it is safe to estimate the number at less than a million). Let us go ahead and round that to say Read More
Fraternity/sorority recruitment is important. Your organization actually DEPENDS upon it. Important things are what scientists study. So, there should be a recruitment scientist. There is. Her name is Dr. Colleen Coffey-Melchiorre. She does fraternity/sorority recruitment science. We think she has a lab full of beakers filled with recruitment juice and rush goo. We know for Read More
There’s this kid in your class that I want you to notice tomorrow. She’s in that class you love — the one that makes you think — the one where the professor engages the class in lively, intellectual, controversial dialogue. This kid I’m talking about is the one that sits back and listens, and then Read More
Announcement: Deferred Recruitment On Your Campus Starts Today! Many fraternity and sorority communities have a “deferred” recruitment system that requires that they wait until the new calendar year to invite first-year students into their organization. Whether your recruitment system is deferred or not, RIGHT NOW is what will determine your recruitment success in January. Dynamic Read More
by Josh Orendi If there was an easy, effective way to dramatically improve your recruitment results … would you want to know? Of course you would! All you have to do is remember that every person you’re talking to represents dozens of future connections. Every conversation is a gateway to dozens more. If you’ll ask Read More