by Matt Mattson Your ability to connect determines your ability to gather. And your ability to gather determines your ability to impact. But our collective human abilities to connect and gather are declining. Let’s start here. The way in which we interact with one another is becoming more digital, more virtual, more robotic, more artificial, Read More
by Matt Mattson I don’t love recruitment. But recruitment loves me. Let me tell you why I don’t love recruitment. The way people join our organizations is messed up. The process, no matter the type of organization you’re a part of, is dripping with insecurity, inauthenticity, immaturity, and a lack of ingenuity. There is unnecessary Read More
by Matt Mattson Just recently I was conducting a focus group of non-Greek student leaders for a campus on the east coast. We do these focus groups as part of our marketing work for sorority and fraternity communities. (They are always amazing!) During the focus group, one woman named Savannah asked something brilliant. “Why don’t Read More
“Virtual Recruitment.” Or wait, maybe we’re calling it “Digital Recruitment.” You know what, we’ll use both terms in this resource just to make sure everyone’s as comfortable as we can be while we’re adapting to a rapidly changing world. But you will adapt. And Phired Up & TechniPhi are here to help. This page is Read More
by Matt Farrell Phired Up and TechniPhi are sharing stories of growth professionals across the industry. Below are highlights from a recent conversation with Sean Austin, Director of Expansion at Pi Lambda Phi Headquarters. Our Phired Up conversation prompts are labeled in bold, and the rest is in Sean’s words. If you are a brother Read More
CONTACT: Ellen Chesnut Carmel, Ind. — Phired Up and TechniPhi have been paying close attention to the changing dynamic of the fraternity/sorority industry and campus environments resulting from the global impact of the COVID-19 pandemic. We truly appreciate our partnerships with campuses using TechniPhi’s recruitment technology, CampusDirector. Earlier this month we posted this blog that promotes additional Read More
by Matt Mattson Let’s start by saying this. YOU are probably not to blame. But YOU can help work against racist infrastructure and systems that linger in fraternity and sorority joining processes. I should also open with a comment about which organizations we are mostly talking about here. “Historically white” fraternities and sororities. That term Read More
by Erin Chatten Let’s call out the obvious here. Recruitment is going to look different this year. It may be online, it may be the way it’s always been, and it may include social distancing. Whatever happens, there are steps we can be taking starting right now to set ourselves up for to successfully guarantee Read More
CONTACT: Branden Stewart Carmel, Ind. – Phired Up is excited to be expanding our team once again with the addition of three new Growth Consultants this summer. Each consultant will provide education and training to our clients, and will be available beginning this August to work with chapters and communities across North America. LaShatá Marie Read More
by 25 Women From 17 Different Sororities This project started after a member of the Phired Up staff had one of the many conversations we often have with Panhellenic leaders that included the young woman (who was trying incredibly hard to lead with strength and confidence) saying something like this… “I want recruitment to be Read More