FOR IMMEDIATE RELEASE Contact: Matt Mattson Carmel, Ind. — Starting in 2019, Fraternity and Sorority marketing strategy services formerly delivered under the Innova brand will now be offered directly from Phired Up. In 2014, Phired Up Productions acquired Innova Marketing, Inc. as part of its strategy to create a full-service system of growth for the Read More
by Matt Mattson So, I don’t love using this word, but I’ve admitted it before and it’s true… I am an introvert. I know I’m not alone. Somewhere between 16% and 50% of all Americans would identify as an introvert. That said, I’m attending a conference this week that’s important to me. And, I know that Read More
by Jason Allen In fraternity and sorority, we often fall victim to “the buzzwords”. Our intent gets lost in our word choices, and becomes diluted into random phrases instead of powerful messages. What if we rethink the way we use buzzwords, and use them as they are intended rather than hashtags on Instagram? Here are Read More
by Matt Mattson Look at your brothers and sisters. I mean, really look at them. Look beyond their major or their year in school. Look beyond whether they’re a new member, a chapter president, an officer, a leader. Look past the letters. Look past the house, the events, the colors, the outfits, the nonsense. Look Read More
by Tyler Blaker (Phired Up’s Video & Media Expert) I can drive people batty sometimes with my love and obsession with movies. Often I will ask people questions so I can share cool tidbits about films and television shows. Things like “Do you know why windows break the way they do in movies?” or “Do Read More
by Matt Mattson Brothers are different than buddies. This brotherhood thing. This fraternity thing is a life-changing gift that we have a chance to give away only to the people whose lives we want to change. When I was 18 years old, the greatest gift I’d ever been given to that point in my life Read More
By Abby Ford One of the best life mottoes I learned from my sorority sisters is that, “it costs zero dollars to be a decent human.” It costs us absolutely nothing to be kind to others, and kindness is something that I wished showed up in our daily sorority lives a little more. For context, Read More
by Matt Mattson Today’s fraternity and sorority leaders, that I talk to… they’re inventors, they’re originators. They’re some of the most driven, brilliant, and thoughtful people I know. They’re trying to build modern organizations for modern students. They’re not stuck in “history” or “tradition.” On the contrary… They’re ready to create the future of fraternity Read More
by Colleen Coffey-Melchiorre I see you, beautiful. It was a sunny fall day in Nashville when my life changed forever. I grew up in a household that was kind of lonely. For most of my childhood, I longed to belong, I longed to matter. On that fall day, when my life changed… when I found Read More
by Matt Mattson I once heard my good friend (and Phired Up’s Vice President), Woody Woodcock, say, “Look for the people on the sidewalk of your life. There are people waiting to be noticed, wanting to be noticed, and wishing to be noticed. You were once them.” Obviously this applies to fraternity/sorority recruitment. But it applies beyond Read More