You’re a dedicated leader of the fraternal movement. Like most of us, you’ve found yourself asking on occasion: “Don’t we need to fix all of our other problems before we can grow as a movement?” No. Honestly, that philosophy of “cleaning up our problems first” might be one of our BIGGEST obstacles. The market of Read More
If you are a graduate student, a driven undergraduate, or a professional of any sort related to the fraternity/sorority movement, please consider conducting thoughtful research on issues that impact our movement’s potential to GROW (and share that research publicly). For some reason, most research done about or for fraternities and sororities has nothing to do Read More
There are well over 10 million students expected to attend a 4-year institutions in the U.S. this year (probably more than 13 million). There are about 750,000 undergraduate fraternity/sorority members (based on the numbers publicly available it is safe to estimate the number at less than a million). Let us go ahead and round that to say Read More
Thank You, Fraternity. You’ve given me so much over the years. When I came to college, you didn’t just give me friends, you gave me family. You gave me a home. You gave me a sense of belonging and purpose. You gave me a group of people who loved me (though we didn’t say it Read More
Fraternity/sorority recruitment is important. Your organization actually DEPENDS upon it. Important things are what scientists study. So, there should be a recruitment scientist. There is. Her name is Dr. Colleen Coffey-Melchiorre. She does fraternity/sorority recruitment science. We think she has a lab full of beakers filled with recruitment juice and rush goo. We know for Read More
by Paul Manly People join (and stay in) organizations because of relationships (research from Dr. CoCo taught us that). We live in a world where transparency and intentional discussion about expectations during and after recruitment significantly impacts retention. When I recruit, or when I coach chapters to recruit, I share a three part plan for Read More
It has been anecdotally reported that as many as 1 in 5 students QUIT fraternity and sorority each year. As a fraternity/sorority leader, you know from experience that far more than that become disengaged or completely disappear before they graduate. Retaining the best of the best of our fraternity/sorority members is a major challenge that Read More
Phired Up’s Recruitment Coaching Really Works. Learn about it here. Woody Woodcock was Paul Manly’s Phired Up recruitment coach when Paul was recruiting for Sigma Tau Gamma. Paul was really good. So good, we ended up hiring him. But before we did, we captured this testimonial video about one of his Sigma Tau Gamma projects. We’re Read More
There’s this kid in your class that I want you to notice tomorrow. She’s in that class you love — the one that makes you think — the one where the professor engages the class in lively, intellectual, controversial dialogue. This kid I’m talking about is the one that sits back and listens, and then Read More
Announcement: Deferred Recruitment On Your Campus Starts Today! Many fraternity and sorority communities have a “deferred” recruitment system that requires that they wait until the new calendar year to invite first-year students into their organization. Whether your recruitment system is deferred or not, RIGHT NOW is what will determine your recruitment success in January. Dynamic Read More