by Matt Mattson I’m proud to be a member of a fraternity. I’m prouder still to be an active member of the larger fraternity/sorority industry. But sometimes (i.e. lately) it’s hard to remember why. We do a lot of dumb things. Fraternity men (especially) and sorority women – my brothers and sisters throughout North America Read More
This fall, we surveyed students at a handful of schools who were NOT affiliated with fraternity/sorority life why they haven’t joined and what we learned might surprise you. There are a few core major lessons here that include the following: We need to live up to our values. We need to build relationships with non-Greek Read More
Imagine being hired by your inter/national fraternity headquarters as a professional recruiter. You are flown across the country to a campus where your fraternity does not exist. Your job is to build from scratch a chapter of your organization that will not only exist but must also improve the quality of the overall fraternity community Read More
The Delta Gamma chapter at the University of Georgia had struggled with membership numbers prior to when I joined the chapter through informal recruitment in the fall of 2007. Chapter Total at the University of Georgia was 175, and with my new member class, the chapter hovered around 100 members, making us the smallest Panhellenic Read More
Phired Up Productions strives to provide values-centered, research-based, relationship-focused products and services to help grow fraternities and sororities. We strive to not just teach our opinion, but base our education and coaching in research. We’re continually working to become even more data-driven. Occasionally we release major (very important and formal) research reports to the world. Read More
by Matt Mattson Before you ask someone to join your organization for the rest of their lives, I think you should have them fill out a formal application and conduct a serious interview. I don’t think that’s crazy talk. To get a job at McDonald’s you need to do that. So, you know, I think Read More
What’s the opposite of #DynamicRecruitment? Well, “Static Recruitment.” We’ve been telling this story since we founded the company in 2002, and many college fraternity chapters can still find a lot of concepts in the story eerily familiar. Read this story and highlight any section that seems vaguely familiar to you. This is one style of Read More
by Matt Mattson I often am asked, “How did you come up with the idea of starting Phired Up?” I tell a couple different versions of the story. There’s lots to tell. It’s a story about seeing a problem (recruitment under-performance), and wanting to fix it. It’s a story about the support we received from Read More
This past Spring, something remarkable happened in Nebraska. Here’s the story. A local 61-year-old fraternity, Alpha Gamma Nu (AgMen), that was founded in 1953 at the University of Nebraska reached out to Phired Up to help re-establish its legacy of excellence. They weren’t looking for a massive chapter — they wanted a core group of Read More
by Vince Fabra I love being on stage. I have a the pleasure of spreading the messages of Dynamic Recruitment and Social Excellence. Also, as a hobby, I regularly perform stand-up comedy. Presenting for Phired Up makes me a better stand-up comedian, and performing stand-up comedy makes me a better presenter for Phired Up. Recruitment Read More