By Woody Woodcock, Head Coach of Phired Up Productions [Woody coaches HQ staff members and chapter leaders to become great members and great recruiters.] Many of the high performing people and teams I coach have gotten this question in October: As the season changes, what needs to change in us? When I ask this question Read More
by Josh Orendi This fall, Alex Taylor and Sigma Nu fraternity recruited one of the largest new member classes of any fraternity in recent years. The number alone should catch people’s attention. After 45 minutes on the phone with Alex, I became even more impressed with the way they did it – new technology, creative Read More
by Matt Mattson I’ll be honest. Size used to impress me. Not so much any more. Fraternity chapters that were huge used to make me giddy. I used to get so excited about a 75, 90, 120 man chapter. After all, I own three companies focused on growing fraternities and sororities. And I came from Read More
by Matt Mattson In our fast, loud, modern world full of exciting new things all the time, it’s important to remember… Some things are classic. They never go out of style. A lot is changing in fraternity/sorority life. A lot is NEW! Especially in recruitment. The prospects are changing. The demographics and psychographics are changing. Read More
by Matt Mattson Henry Ford didn’t invent the automobile. He just figured out how to efficiently give the gift of motorized transit to the masses. He made it easier to build a complex machine. He simplified a previously complicated process. This is what we (attempt to) do at Phired Up. Joining a fraternity or sorority Read More
by Matt Mattson O.K., fall recruitment is FAST approaching, and since it is August you’re starting to get serious about building a plan. You’re thinking, “I HAVE A CALENDAR OF RUSH EVENTS, I’M GOOD.” Well, that’s a great start. But it’s a calendar, not a plan. People join people, not events. So you need a Read More
by Matt Mattson This blog normally focuses on fraternity/sorority recruitment. Marriage equality really has nothing to do with fraternity/sorority recruitment, so far as I can tell. But to my personal story, fraternity recruitment has a lot to do with me becoming an ally to the LGBTQ movement. And today seems like a good day to Read More
by Matt Mattson I posted something on Twitter last week that read, “Maybe we should replace the idea of ‘high quality’ new members with ‘low-risk/high-reward’ members. How do you select only the best?” Of course, I thought this was both obvious and brilliant. I think these things about my Tweets. But it turns out not Read More
Phired Up Productions is so grateful to the over 130 Fraternity/Sorority professionals who joined us in Indianapolis on Monday for GROWTH SUMMIT/FRATERNITY CONSULTANT TRAINING 2015. The day was a huge success with education for many inter/national fraternity/sorority headquarters professionals. There were specific education tracks for new consultants (many were there on their first day on Read More
Editor’s Note: This is a guest post by one of Phired Up’s interns this semester — Becky Cohen. She and a team of undergraduates are collecting stories to help our readers gain insight into the fraternity/sorority experience, and how we can help share the gift of Greek Life with more deserving people. A Kappa Delta Read More