by Matt Mattson Today’s fraternity and sorority leaders, that I talk to… they’re inventors, they’re originators. They’re some of the most driven, brilliant, and thoughtful people I know. They’re trying to build modern organizations for modern students. They’re not stuck in “history” or “tradition.” On the contrary… They’re ready to create the future of fraternity Read More
by Colleen Coffey-Melchiorre I see you, beautiful. It was a sunny fall day in Nashville when my life changed forever. I grew up in a household that was kind of lonely. For most of my childhood, I longed to belong, I longed to matter. On that fall day, when my life changed… when I found Read More
by Matt Mattson I once heard my good friend (and Phired Up’s Vice President), Woody Woodcock, say, “Look for the people on the sidewalk of your life. There are people waiting to be noticed, wanting to be noticed, and wishing to be noticed. You were once them.” Obviously this applies to fraternity/sorority recruitment. But it applies beyond Read More
By Abby Ford We are at a place, where I don’t believe that we can continue to sugarcoat things. Being a part of any student organization has its challenges, but the challenges faced by sororities and fraternities are extra special. We need to have real and honest conversations (and actual conversations not a smoke and Read More
by Matt Mattson “The every day real life experience of a sorority leader… the reality… is nothing like what you see in the media,” she said with a mix of exhaustion and optimism. “My reality is less crazy party and far more intense and endless meetings. The best image I can offer about what it Read More
by Abby Ford If you have ever flown through the Atlanta airport, chances are you have seen people sprinting to catch their connecting flight, or maybe you’ve been that person sprinting. This past August, a newfound hobby of mine was being “that girl” sprinting through the airport, on numerous occasions, and being the person that Read More
by Matt Farrell When did you first feel your fraternity? I’m not talking about when you first saw or heard about it. That’s usually the research you did, or the guy you already knew, or the bid that somehow ended up in front of you. I’m not talking about the first close friend you met Read More
by Matt Mattson I was giving a presentation on marketing best practices for fraternities and sororities a while ago, and in a moment of passionate and extemporaneous exclamation I said, “Honestly, the way most fraternity/sorority communities market themselves right now is about as good as the promotion of a 4th grade bake sale.” Maybe that was Read More
by Matt Mattson The big wigs in corporate marketing use a fancy jargon word a lot — INBOUND MARKETING. You don’t need to be a big wig in the marketing industry to understand and use this concept. In fact, if you’re a college fraternity/sorority leader who cares about P.R., marketing, our fraternal reputation, or recruitment, Read More
by Abby Ford Earlier this summer I had the opportunity to cross something off my bucket list: snorkeling for the first time. While getting our gear on and listening to safety instructions, the instructors asked how confident we all were in our swimming abilities. I grew up in Florida and spent countless hours in a Read More