Here are five essential tips that every fraternity recruiter should review… 1. Use the technology that is built for fraternity recruitment and that thousands of other chapters across the country are already using. Learn more at www.chapterbuilder.com. 2. Gather the “workhorses” in your chapter together and get to work. Great recruiting chapters understand that it Read More
by Hailey Mangrum Anyone who knows me knows that my dad is a character. Seriously, he needs a reality show. Along with his humor, he is also a charter member for the chapter of his fraternity. Cool, right?! In one of our conversations, I asked him if he ever recruited someone to join his fraternity. Read More
by Matt Farrell “We can’t just have this be a history class.” We’ve all heard a variation of that phrase. It can be a gateway to new member processes gone wrong, but we must admit it’s a valid concern. Especially with scrutiny on the new member period that has intensified recently. Campuses and headquarters are Read More
by Matt Mattson Sororities and fraternities are entering a new era. Are you ready for it? If you’re a fraternity/sorority leader right now, you might not be fully aware of the challenges that await you. I don’t want to be the bearer of bad news, but I do want to make sure you’re fully in Read More
FOR IMMEDIATE RELEASE Contact: Matt Mattson Carmel, Ind. — Starting in 2019, Fraternity and Sorority marketing strategy services formerly delivered under the Innova brand will now be offered directly from Phired Up. In 2014, Phired Up Productions acquired Innova Marketing, Inc. as part of its strategy to create a full-service system of growth for the Read More
by Jason Allen In fraternity and sorority, we often fall victim to “the buzzwords”. Our intent gets lost in our word choices, and becomes diluted into random phrases instead of powerful messages. What if we rethink the way we use buzzwords, and use them as they are intended rather than hashtags on Instagram? Here are Read More
by Matt Mattson Look at your brothers and sisters. I mean, really look at them. Look beyond their major or their year in school. Look beyond whether they’re a new member, a chapter president, an officer, a leader. Look past the letters. Look past the house, the events, the colors, the outfits, the nonsense. Look Read More
by Tyler Blaker (Phired Up’s Video & Media Expert) I can drive people batty sometimes with my love and obsession with movies. Often I will ask people questions so I can share cool tidbits about films and television shows. Things like “Do you know why windows break the way they do in movies?” or “Do Read More
by Matt Mattson Brothers are different than buddies. This brotherhood thing. This fraternity thing is a life-changing gift that we have a chance to give away only to the people whose lives we want to change. When I was 18 years old, the greatest gift I’d ever been given to that point in my life Read More
By Abby Ford One of the best life mottoes I learned from my sorority sisters is that, “it costs zero dollars to be a decent human.” It costs us absolutely nothing to be kind to others, and kindness is something that I wished showed up in our daily sorority lives a little more. For context, Read More