by Matt Mattson I’m certain that 2020 is the future. I’ve been waiting for the future to arrive ever since I was a kid, and I’m 100% sure it’s now finally here. As we roll into a new decade, allow me to try to predict the future (and consider how some of the most important trends will Read More
by Matt Mattson Sometimes it feels like there is so much OUT OF YOUR CONTROL as a fraternity/sorority leader. Sometimes it feels like history, tradition, higher powers, bureaucracy, or any number of other things are keeping today’s fraternity/sorority leaders from creating the future they crave. I believe you can take control. I believe you can Read More
by Matt Mattson For the past few years I’ve been presenting a program that has either been titled, “Drone Shots & Glitter: The best and worst sorority recruitment videos and what we can learn from them” or “Viral Videos And How To Cure Them” on campuses and at conferences around North America (want me to present Read More
FOR IMMEDIATE RELEASE CONTACT: Matt Farrell Carmel, Ind. — The Phired Up and TechniPhi team is proud to announce another headquarters as a full-adoption partner of ChapterBuilder. Delta Sigma Phi Fraternity and Phired Up have been partners for more than 10 years. During this time, the Fraternity has grown to the largest membership size in Read More
by Matt Farrell Ansley Martin is the Panhellenic President at UNC Wilmington and sister of Alpha Gamma Delta. She helped the community navigate through TWO hurricanes during the past two recruitments. I had a chance to catch up and hear about Ansley’s experiences and the future of Panhellenic recruitment from an undergraduate perspective. Check it Read More
by Haley Cahill-Teubert Sometime in June or July, I began my outreach to campuses and chapters I would be visiting in the fall semester to learn more about their specific education needs and how I can support them. A lot of those conversations included things like: how to make philanthropy round stronger or how to Read More
by Haley Cahill-Teubert We’ve all heard our fair share of WEIRD recruitment rules. Surely all these rules were well-intended, but at some point in time, things went a bit too far. In talking with communities about strategies for maximizing COB efforts, building relationships with PNMs and growing chapters, I’ve been told: “No, that’s against the Read More
by Josh Orendi QUICK QUIZ: Answer any of the following questions: How many total people expressed interest in Greek Life last year? Who were they? What do we know about them? Do they represent the full community? Does anyone know how to contact these people? How many joined? Why did they join? How many stayed? Read More
[Watch this video and then read this blog!] by Matt Mattson So, I don’t love using this word, but I’ve admitted it before and it’s true… I am an introvert. I know I’m not alone. Somewhere between 16% and 50% of all Americans would identify as an introvert. That said, I’m attending a conference soon that’s Read More
by Matt Mattson IMPORTANT UPDATE: This link goes to a version of this blog that offers insights if you’re including some virtual/digital elements in your recruitment approach. It’s a great idea to read both. If you are in charge of recruitment, it can be easy to get confused and overwhelmed. There are so many options and Read More