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Manage Your Leads with ChapterBuilder

by Chris Buck

At some point the college you attended, the organization you joined, or the job you landed didn’t know you and you didn’t know them. Then you met somebody and that led to the next step. It’s a simple fact. They couldn’t recruit you until they found you.

As a recruiter, you’re facing the same dilemma: You can’t recruit who you don’t know.

The whole game of recruitment doesn’t get to begin until you have two things:

  1. A name.

  2. A way to get in touch with them.

This is true in business, dating, and countless other areas of life. It’s the first central principle in customer relationship management (CRM).

The bigger the list, the better your chances. Quantity drives quality.

On average, about 10% of your names list will join your organization. Similarly in business, you get about one “yes” for every nine “no’s” on your prospect list. That’s why creating multiple pipelines to funnel leads into will guarantee an increased quantity of leads that your team can begin to attract, select and secure into your organization. ChapterBuilder allows you to create fresh and engaging forms for any event or experience. Enabling forms will allow other outlets to generate leads for you. Follow up in every social media post, marketing strategy, DM or event with a form for leads to express interest.

Trust us. Once you’ve got a name and a way to get a hold of them, you can delete that spreadsheet you are about to open, because it’s time to level up with ChapterBuilder. The goal of any CRM is to help you manage relationships, starting with managing your leads, which ultimately helps you recruit smarter and faster. We can all get on board for getting a little bit of our time back!

ChapterBuilder’s leads list has multiple views for enhanced user experience. You may want to switch from list view to card view to see more details of your top status leads.

Sorting your leads list allows your team to understand what leads still need to be contacted, who shares a mutual interest, or who is ready to be converted. It also may be important to see which leads have had the most recent contact or have just recently been added to your list so no one goes unnoticed.

Andrew Matznick from The Ability Experience shared,  “To hit our goals, we had to change our tactics because the old recruitment ‘go-to’s’ just weren’t working. Our old system didn’t have the ease of getting leads and had just a tinge of complexity that was holding us back and ultimately slowing us down. We needed to be more nimble, and ChapterBuilder provided that platform for us.”

The most important value-add you can provide your organization is leads. Funneling names and contact information of prospects to your team, however, is only the first step. It’s what you do with those leads that really matter. Learn more at