by Josh Orendi Chapters practicing Dynamic Recruitment understand the deep value of the 1-on-1 meeting. This is often the first personal interaction with a potential member after adding him/her to your Names List. With so many things you could choose to talk about, here’s a little insight into what the top fraternity/sorority recruiters in the Read More
by Matt Mattson I saw this guy (his name is Max Oman) on campus at the University of Minnesota yesterday. Needless to say, I just HAD to go talk with him. [In case you can't read it, his sign says, "I will talk to anyone about anything. free."] Is this Social Excellence? It certainly is Read More
[RING OF PHIRE: The Ring of Phire is a team of undergraduate fraternity and sorority members dedicated to delivering the messages of Phired Up Productions to their peers around the country.] by Amelia Mieth (Ring of Phire Member) “Bosnia. They don’t have roads, but they have Facebook.” -The Social Network It’s amazing to think about, Read More
by Matt Mattson I had a fun experience last night teaching Social Excellence that I’m pretty sure teaches a cool lesson about recruitment and college students in general… As I was preparing to deliver a typical speaking engagement about Social Excellence, I noticed that while we had a nice little crowd, the room was big Read More
by Matt Mattson On several occasions lately I’ve had the opportunity to talk with lots of non-Greek students on college campuses. I’ve learned one clear thing… MORE ARE INTERESTED IN BEING GREEK THAN YOU THINK. We’ve always known this was true because of our math equation about your chapter’s recruitment potential (see below, or in Read More
by Matt Mattson Found this picture online and thought it was funny. Props to whoever created that little play on words. It made me think of some questions regarding “formal recruitment” and “rush”. I don’t know the right answers to these questions. I simply offer them for consideration. Did you rush into your fraternity experience? Read More
by Matt Mattson How do you know if your chapter is doing “year-round recruitment”? Measure the behaviors of your members. Focus on measuring daily, weekly, and monthly behaviors that are within your control? Track these measurables in the patterns of behavior of your chapter’s horses to find out if you are doing year-round recruitment. Handshakes Read More
by Matt Mattson Next time you find yourself printing out fliers, handouts, handbills, postcards or the like, stop to consider if you might be able to collect information WHILE you distribute information. Many organizations stand in public or walk through highly populated areas handing out fliers, little quarter-sheets of paper, or nicely printed postcards to Read More
by Matt Mattson This upcoming spring, instead of buying rush t-shirts, what if you had your chapter members wear coordinating TOMS Shoes or clothes from World Clothes Line? [Shoe in this picture is a bad photo-shop version of what you could do. You can't buy them like this] Both of these companies give donations to Read More
by Matt Mattson One of my heroes, Maverick from Top Gun, once noted to his friend, wingman, and fellow naval aviator, Goose, “This is what I call a target-rich environment.” Mav and Goose were on to something. If you want to have more success recruiting, put yourself in more target-rich environments. O.K., I was at Read More