by Matt Mattson You can’t recruit who you don’t know. In fact, you can’t recruit who you don’t know and have contact information for. And if you don’t know who you know, then you know you can’t recruit anyone. So, use a Names List. If you want to be a high performing chapter, don’t keep Read More
by Vince Fabra I want you to think about the last time you had dentist appointment. Before your visit, you casually performed your dental hygiene rituals. But then once that appointment creeped up on your calendar, you kicked it into high gear. The week before the appointment you were brushing three times a day, flossing Read More
by Matt Mattson There’s a big week coming up! No, not Shark Week on the Discovery Channel, although that is a wonderful time of the year. On many campuses around the country a week called “Rush Week” or “Formal Recruitment Week” is just around the corner. This is often, unfortunately, a week built for sororities Read More
by Matt Mattson Happy New Year! Are you… Wondering if there is a step-by-step, day-by-day guide to getting amazing recruitment results for your fraternity? Hoping that this resource takes into account the fact that you’re a busy college student? Wishing that it was actually written by a college student who understands your life? Good news! Read More
by Matt Mattson People seem to like things simplified into three really easy steps. I want people to like me, so I’ll try that. If I could recommend three really quick things for you to READ in preparation for an AMAZING spring recruitment period, it would be these three. 1: What is Dynamic Recruitment? (don’t Read More
by Vince Fabra In order to stay sharp, we at Phired Up challenge ourselves to see just how many things we can actually relate back to recruitment. Recently, I took on one of these challenges. While passing the time in the airport, I was playing a game of solitaire on my phone. I thought, “How Read More
by Matt Mattson The Dean’s List from this semester = Your fraternity’s/sorority’s new friends next semester. Go. (Example: MSU Business School Fall ’09. Fall ’10 will be out soon.) <— That’s Dean Vernon Wormer for you youngsters.
by Nick Gilly and Vince Fabra Social Excellence calls for you to be less of a hero, and more of a sidekick. In recruitment, a moose can attract heroes. Read on to figure out what all this means… In high school English most of us learned about the archetypal hero and the “hero’s journey.” The Read More
by Matt Mattson A link to this article in Inside Higher Ed made the rounds last week, and the implications for our Social Excellence message were obvious. Clearly “The Social Experiment” at Columbia could have been profoundly bolstered by a little Phired Up Social Excellence training. But there were two links buried inside that article Read More
by Josh Orendi and Matt Mattson Missed Rush? NKU (Northern Kentucky) Sigma Phi Epsilon deserves credit for a brilliant idea that helped spark their young chapter’s recruitment burst. After a poorly attended fall rush week the chapter took matters into its own hands and hosted a campus-wide “Missed Rush?” marketing push and information session about Read More