Once upon a time, a farmer gave each of his three sons a baby mule and a plot of land. Years later the three brothers sat together discussing the lazy, stubborn disposition of their animals. The first brother said, “I got so fed up, I bought a whip and beat my mule until he obeyed Read More
By Paul Manly Last Fall I had the pleasure of hosting individual recruitment consultations with a handful of recruitment chairmen at a large university. I’ve gotten to do hundreds of these – but this one I’ll never forget. Let’s call him Jimmy. I asked, “Jimmy, why are you here? Why did you come on campus Read More
100% of recruitment happens during conversations. Yet most of our members couldn’t hold a conversation if it came with a handle. Practice these five conversations and be prepared with the core skills necessary for recruitment excellence. 1. The Meeting: “Hi, I’m Matt. Nice to meet you!” You can’t recruit who you don’t know. Meeting new Read More
This fall, we surveyed students at a handful of schools who were NOT affiliated with fraternity/sorority life why they haven’t joined and what we learned might surprise you. There are a few core major lessons here that include the following: We need to live up to our values. We need to build relationships with non-Greek Read More
Imagine being hired by your inter/national fraternity headquarters as a professional recruiter. You are flown across the country to a campus where your fraternity does not exist. Your job is to build from scratch a chapter of your organization that will not only exist but must also improve the quality of the overall fraternity community Read More
Phired Up Productions strives to provide values-centered, research-based, relationship-focused products and services to help grow fraternities and sororities. We strive to not just teach our opinion, but base our education and coaching in research. We’re continually working to become even more data-driven. Occasionally we release major (very important and formal) research reports to the world. Read More
by Matt Mattson Before you ask someone to join your organization for the rest of their lives, I think you should have them fill out a formal application and conduct a serious interview. I don’t think that’s crazy talk. To get a job at McDonald’s you need to do that. So, you know, I think Read More
What’s the opposite of #DynamicRecruitment? Well, “Static Recruitment.” We’ve been telling this story since we founded the company in 2002, and many college fraternity chapters can still find a lot of concepts in the story eerily familiar. Read this story and highlight any section that seems vaguely familiar to you. This is one style of Read More
by Matt Mattson I often am asked, “How did you come up with the idea of starting Phired Up?” I tell a couple different versions of the story. There’s lots to tell. It’s a story about seeing a problem (recruitment under-performance), and wanting to fix it. It’s a story about the support we received from Read More
by Vince Fabra I love being on stage. I have a the pleasure of spreading the messages of Dynamic Recruitment and Social Excellence. Also, as a hobby, I regularly perform stand-up comedy. Presenting for Phired Up makes me a better stand-up comedian, and performing stand-up comedy makes me a better presenter for Phired Up. Recruitment Read More