Now more than ever fraternities and sororities should be actively sharing a positive story about our organizations with potential members. Phired Up is proud to provide these eight professionally produced videos for YOU to use starting immediately to promote fraternities and sororities.
THESE ARE ALL CREATED TO BE SHARED WITH PROSPECTIVE/POTENTIAL MEMBERS! And they are yours (fraternity/sorority leaders, volunteers, and professionals) to use for FREE.
See our recommendations below on the best way to use these videos. These are yours to share widely. Use these to connect with people who might be #ConsideringJoining! For example, you might use these…
- In lieu of a summer orientation presence for fraternities and sororities (because orientation is now virtual).
- On your website.
- As a weekly post in your social media feeds.
- As content for a direct email or text message campaign to potential members/incoming students.
- As part of (or follow-up to) a digital presentation you deliver about fraternity/sorority life.
- As a way to get your members to all share something positive about fraternity/sorority on their personal social media feeds.
- And more!
Note: Always include an ask when you post/share these videos. Always ask people to express interest, sign-up, register, or complete a form that allows you to continue sharing information about fraternity/sorority life with them. These resources are meant to help you with inbound marketing.
SPECIAL REQUEST: We are seeking your help distributing THIS SURVEY to all graduating high school seniors. If you can share this survey with high school seniors/rising college first-year students, that would be a huge help. Here’s why! We’re trying to gain insight into how COVID-19 is shaping the perspective of this group of students related to fraternity/sorority life.
The video below is a short 32 second clip promoting the value and benefits of sorority life. Consider asking every member to post this on their social media, post this on your website, share it with incoming students/parents, and send it via text message/DM to a non-affiliated student. Along with it, share your personal story. Here’s an example.
My name is KC. I am proud to be a sorority woman. Before I joined, I wondered if my membership would be worth the dues I paid for my first semester. Then I started seeing myself grow, I got comfortable public speaking, learned how to work alongside others (especially learning to work with those I don’t see eye to eye with), got to manage a $5,000 event budget, and saw my test scores go up. I gained valuable life lessons but meeting some amazing friends to support me and build me up during it all was the cherry on top.
I hope you consider sorority. It changed my life, and I believe that when women gather together to do good, it changes the world. #ConsideringSorority#sororitylife #iamasororitywoman
P.S. If you want to express interest in sorority, click here. [LINK TO YOUR CAMPUS REGISTRATION]
The video below is a short 39 second clip promoting the value and benefits of fraternity life. Consider asking every member to post this on their social media, post this on your website, share it with incoming students/parents, and send it via text message/DM to a non-affiliated student. Along with it, share your personal story. Here’s an example.
My name is Alex. I am a proud member of a fraternity. Toward the end of my first year, I got tired of college just being about me. My grades, my relationships, my schedule. Nothing wrong with that but it stopped feeling fulfilling. Like it wasn’t enough. Fraternity gave me a way to change that. People to celebrate wins and fun times of college with. People to work on important service projects with. And of course, people to lift me up when I was down. College became about we instead of about me which has been amazing.
I hope you consider fraternity. It changed my life, and I believe that when men gather together to do good, it changes the world. #ConsideringFraternity #fraternitylife #iamafraternityman
P.S. If you want to express interest in fraternity, click here. [LINK TO YOUR CAMPUS REGISTRATION]
The video below is a short 46 second clip that teaches viewers that fraternities and sororities are more than just friendship clubs. Consider asking every member to post this on their social media, post this on your website, share it with incoming students/parents, and send it via text message/DM to a non-affiliated student. Along with it, share your personal story. Here’s an example.
My chapter is far more than a “friendship club.” If you’re considering fraternity or sorority life, you should know… Sisterhood and Brotherhood is far more than friendship; more than buddies or besties. Way more. It’s a shared cause. It’s a common purpose. It’s a commitment to helping each other live as our best self – every day. It’s trust. It’s a promise. It’s a lifelong vow to help me become all that I’m destined to be.
I joined fraternity/sorority life because I wanted to make a difference in my community, and I wanted to surround myself with people who would push me, challenge me, believe in me, and love me during college.
Are you interested in joining a fraternity or sorority? Sign up here . [LINK TO YOUR CAMPUS REGISTRATION]
This video is a short 48 second clip the starts to set the tone about the expectations of being a fraternity/sorority member. Consider asking every member to post this on their social media, post this on your website, share it with incoming students/parents, and send it via text message/DM to a non-affiliated student. Along with it, share YOUR expectations for what it means to be a fraternity/sorority member. Here’s an example.
When I joined my chapter, I understood very clearly that I was making the CHOICE to be a part of something bigger than myself. And when I made that choice, I proudly accepted the responsiblities of membership. As a member of my organization, you can expect that I will always…
- Serve others in all of my actions.
- Behave responsibly to keep honorably represent the name of my chapter, my alma mater, and my family.
- Surprise others with my kindness and respectfulness.
- Strive for excellence in my academic life, my personal life, and my career pursuits.
We’re seeking leaders, doers, and creators. If you’re someone like that, please connect with us here. [LINK TO YOUR CAMPUS REGISTRATION]
This video features Hailey Mangrum, one of Phired Up’s educators and strategists. In this 2 minute and 21 second video, she explains the many different variations of fraternal organizations. This is a great video to help curious students (and parents) understand the variety of fraternity/sorority experiences that are available. We recommend pointing people the the page on your community’s website that describes your councils and chapters. Here’s an example.
Fraternities and sororities are not all alike. Whatever you might have seen on a movie, probably doesn’t represent the true sorority/fraternity experience. Our organizations are purpose-driven and values-based. They help students find meaning and support in a confusing and challenging college world. Our organizations are historical and have served as powerful forces for positive change on campuses and in society. Will you watch and share this video so that more people understand the truth about fraternities and sororites? Click here [link your campus website] to learn more about our chapters and let us know more about you so we can connect and teach you more about fraternity and sorority life!
Here’s a video with a quick story from a sorority woman (Haley Cahill-Teubert, one of Phired Up’s educators and strategists) about the VALUE of sorority. It’s a beautifully simple story told in just a minute and a half. This is a great video to post along with your personal REASON WHY IT’S WORTH IT (read this). It’s also a great video for either undergrads OR alumnae to share! Here’s an example.
I love this story about sorority. My sorority experience was (and is) SO worth it! Sorority membership isn’t just beneficial during college. Getting ready for graduation, there were a ton of alumnae in different cities who were helpful in sharing my resume, recommending jobs to apply for, and connecting me with professionals in my industry they know. Plus, they were super excited to welcome me into their alumnae chapter and help me get settled in a new city. This sisterhood is for life. I never could have had something this powerful and positive in my life with any other college club or group. Sorority is like no other opportunity in college. If you’re interested in sorority, and you’re heading to _______ University, go here to let the women on campus know you’re interested.[LINK TO CAMPUS REGISTRATION]
This one minute and 25 second video features Hailey Mangrum, one of Phired Up’s educators and strategists giving practical tips to help anyone interested in joning a culturally-based fraternal organization. This is a fantastic video to share to help more students understand the process and nuances involved with seeking membership in culturally-based fraternal organization. Share this video along with practical tips and clear recommendations that make sense for your campus/organization. Here’s an example.
Our campus hosts an incredible group of fraternities and sororities that celebrate culture, heritage, inclusivity and individuality while focusing on uplifting each member toward their personal potential. To pursue membership in our MGC and NPHC organizations, you’ll want to be thoughtful, do your research, and be an intentional networker on campus. Just like any fraternal organization, those with a cultural background or focus are more than friendship clubs. These are purpose-driven organizations that strive to prepare their members for successful, fulfilling, and values-driven lives. Indicate your interest by clicking here. [LINK TO A CAMPUS REGISTRATION OR ORGANIZATIONAL INTEREST FORM]
This 2 minute and 14 second video features a story that celebrates the sacred and special moments of fraternity life, told by Phired Up’s President & co-Founder, Matt Mattson. This is a fantastic video to share to help more students understand the deeper parts of fraternity life. Share this video along with personal stories about how fraternity is more than what it looks like on its surface. Here’s an example.
Are you considering fraernity? Check out this video. Fraternity life is not what most think of. It’s not all fun, social stuff, and dudes just hanging out. My fraternity has experience gave me some of the most powerful personal development and truly meaningful moments of my college life so far. Intense chapter meetings, values exploration workshops, leadership retreats, and these moments of sacred brotherhood that I’m sure you can’t find in a dorm or in an academic club. Fraternity is special.