Alpha Delta Phi Announcement

Alpha Delta Phi Becomes ChapterBuilder Full-Adoption Partner

CONTACT: Matt Farrell

Carmel, Ind. – ChapterBuilder was built for organizations to systemize growth for all of their chapters. For that reason, Phired Up & TechniPhi is especially proud to announce a 14th Fraternity and Sorority full adoption partner. Beginning in August 2020, Alpha Delta Phi is supplying upgraded ChapterBuilder accounts to all of their chapters.

While current recruiting realities played a role, Alpha Delta Phi sees the multiyear partnership as a long-term shift of the organization’s approach to holistic growth. The agreement includes an automatic transition to ChapterBuilder 2.0 during the 2020-2021 academic year.

“We believe that making this investment in our chapters is critical to give our members the tools necessary to help them succeed when it comes to recruitment,” says Executive Director Steve Ehrfurth.

Experience with customer relationship management (known as CRM) software continues to be highly desirable for young professionals across the country. CRMs help students in ways such as building their own businesses, advancing through hiring processes, and managing growth across a wide variety of industries.

Director of Chapter Services Mitchell Fratrik is eager to provide this resource to students, while building a centralized growth system for an organization founded in 1832. In the 188 years since, Alpha Delt’s national growth has been mostly decentralized.

ChapterBuilder full adoption changes that.

“Helping our chapters with organizational resources will allow them to focus on their values and marketing while taking the guesswork out,” says Fratrik. “We feel that the technology will help our chapters create a positive culture and attitude around recruitment that will lay a strong foundation for future growth.”

Alpha Delta Phi has paired full adoption with Phired Up coaching targeting specific chapters needing extra support. “Without data, our growth education can only so far,” says Phired Up Vice President Woody Woodcock. “We’re excited Alpha Delta Phi will now have repeatable practices, so we can track real-time relationships and coach real-time data.”

Ehrfurth summarizes the holistic growth partnership, stating “our goal is to meet our chapters where they are by providing useful digital tools, and increasing the support our remote team can offer to our chapters.”

To learn more about ChapterBuilder, or to schedule a demo, visit our website or email Matt Farrell at


About Phired Up and TechniPhi: Phired Up and TechniPhi help fraternities and sororities grow. The company’s products, services, and brands are creating the future of fraternities and sororities by transforming the way people join. The company delivers relationship-focused, data-driven, results-producing TECHNOLOGY, EDUCATION, and STRATEGY solutions for every aspect of the pre-member experience from first-impression through initiation.

About Alpha Delta Phi: The Alpha Delta Phi Fraternity was founded in 1832 at Hamilton College in Clinton, New York by Samuel Eells (1810-1842). Founded as a literary society, it evolved into one of the most distinguished of the original American college fraternities. It has retained its focus on its literary roots, by attracting only the best students at only the more prestigious colleges and universities in Canada and the United States. Alpha Delta Phi has initiated over 52,000 lifelong members who have become top leaders in business, industry, government, and education.