The Fun Theory

by Woody Woodcock

Watch this video from

This seems to have clear applications to organizational recruitment. 

For those of you who have been a participant at a Dynamic Recruitment Workshop from Phired Up in the past, raise your hand if you laughed a lot and though it was awesome. Keep your hand up. Now turn to the person next to you and give them a high five right now! 

have-fun-woodyI’ll never forget the first time I saw the Phired Up team in action and high-fived someone. As you probably know watching a Dynamic Recruitment Presentation for the first time is like trying to take a sip of water from a fire hydrant. There is a lot of learning shoved down the throats of participants.  But it works.  Because we have a good time — it is fun. This always begs the question, though, “how do you take this back to your chapter?”  You could do it in a boring way, or you could make it creative and fun.

Think this or this.

I love how the folks at  change behavior by making things creative and fun! 

How can you make recruitment more fun?  How can you make it a game?  How can you make it positively ridiculous or absurd?

The Fun Theory folks are awesome for trying to change people’s behavior in action.  What could you do on your campus, in your chapter, on an expansion, at your HQ, or at your institution that could yield the same results?

People will recruit if it is creative and fun.  People will want to join something creative and fun.  But remember, lowest-common-denominator fun (beer, sex, filth) is not very creative.  Can you actually add creative, fun, value to the lives of students in your organization and on your campus.  If you can, you’ll likely attract a lot of high quality people to do that with you.