Surprise! It’s Not Just About the Students: Consider the Power of Campus Connections!

I get it, it’s easy to think that our most crucial relationships are solely with students. And while you’re half right—having a strong connection with students on your campus is essential—it’s not the only vital relationship you need to cultivate.

In the realm of recruitment, it’s imperative to also build strong relationships with faculty, staff, administration, parents, and the wider community. Here’s why:

Faculty, Staff, and Administration

Faculty, staff, and administration play a pivotal role in shaping the campus environment. Establishing rapport with them can lead to invaluable support and advocacy for your organization. They can provide insights into student needs, help with navigating campus policies, and offer resources that enhance your recruitment efforts. Moreover, having these relationships ensures your organization is seen as a positive and integral part of the campus community.

Parents

Parents are influential in students’ decisions about joining organizations. By engaging with them, you can highlight the benefits of joining your organization, such as leadership development, academic support, and a sense of community. Hosting informational sessions or sending out newsletters can help parents see the value in your organization, making them more likely to encourage their children to get involved.

Furthermore, parents often play a large financial role in their children’s education and extracurricular activities. By demonstrating the tangible benefits and value of your organization, you can secure their financial support for membership fees, events, and other related expenses.

Community at Large

Building relationships with the broader community can provide your organization with opportunities for service projects, sponsorships, and partnerships. Engaging with local businesses, community leaders, and organizations not only enhances your visibility but also demonstrates your commitment to making a positive impact beyond the campus. These connections can lead to support for events, fundraising efforts, and additional recruitment channels.

Why These Relationships Matter

Holistic Support: Having a network that includes faculty, staff, parents, and community members means your organization has a more comprehensive support system. This network can provide advice, resources, and opportunities that might not be accessible otherwise.

Sustainability: Strong relationships with various stakeholders ensure that your organization remains relevant and supported, even as student membership fluctuates. This sustainability is crucial for long-term success.

Enhanced Recruitment: By leveraging the support of faculty, staff, parents, and the community, you can reach a broader audience and attract a diverse group of potential members. These relationships can also provide endorsements that carry weight with prospective members.

As you embark on your recruitment journey this school year, remember that building relationships is not just about connecting with students. It’s about fostering a network of support that includes faculty, staff, administration, parents, and the community. These relationships will not only enhance your recruitment efforts but also strengthen the foundation of your organization, ensuring its success for years to come.

Until next time my Phriends,

Darrin the Phassionate Phrofessor

 Written by Darrin Nixon, Growth Consultant