It Only Works If You Do It (& Results to Prove It)
by Matt Mattson
Dynamic Recruitment doesn’t work if you don’t do it. If you learn it, read about it, come to the programs, shake the presenters hands, and talk about it… you still haven’t done it. We’ve mentioned before that “To know and not to do is not to know.” Here’s a very real story from Illinois Wesleyan’s IFC community with very real data to prove what we’re talking about.
During the course of our year-long partnership with IWU and its IFC community, we’ve delivered three unique on-campus learning opportunities (with one more planned for this upcoming fall), along with an opportunity for individual chapters to invest in specialized service. One chapter did invest in that extra level of service (“Chapter 4 Below”). There was a clear differentiation between the three chapters that adopted that adopted the Phired Up Dynamic Recruitment philosophy and chose to execute it, versus those three that didn’t. You’ll see that clearly in the table below.
BIDS ACCEPTED ACCORDING TO FRATERNITY/SORORITY LIFE DATA
|
|
Fall ‘08 |
Spring ‘09 |
Fall ‘09 |
Spring ’10 (likely #’s) |
Change Over Yr. |
|
Chapter 1 |
6 |
3 |
6 |
1 |
-2 |
|
Chapter 2 |
14 |
2 |
4 |
6 |
-6 |
|
Chapter 3 |
18 |
0 |
28 |
2 |
+12 |
|
Chapter 4 |
8 |
3 |
19 |
7 |
+15 |
|
Chapter 5 |
16 |
1 |
8 |
2 |
-6 |
|
Chapter 6 |
7 |
7 |
14 |
4 |
+4 |
|
TOTAL |
69 |
16 |
79 |
22 |
+16 |
|
|
|
|
’08-’09 Total |
85 |
|
|
|
|
|
’09-’10 Total |
101 (+19%) |
|
According to this data, and despite only three chapters truly buying into a new way of doing business thus far AND a shift from formal rush to open recruitment, overall recruitment performance improved over the course of a year in the IWU IFC community by 19%. The three chapters that truly adopted at least portions of the Dynamic Recruitment philosophy performed 58% better than they had the previous year. Further, the three chapters that chose to execute Dynamic Recruitment are all on pace to reach their highest housing occupancy levels in recent memory, which was a major motivating factor for the partnership to begin with.
[Note: Two chapters that have thus far underperformed have indicated new levels of interest in executing Dynamic Recruitment. The Spring '10 numbers are for results to-date.]
Of course, this is short-term data and real results are measured over time. Quick analysis, however, clearly shows that dramatic recruitment performance is possible for a chapter and a community, but the true variable that determines success is not whether information is transferred from Phired Up to a community/chapter, but whether the members choose to take action on that information. Phired Up is very proud of this partnership.
For more actual recruitment results from groups that have adopted Phired Up’s Dynamic Recruitment philosophy, visit here.
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