[RING OF PHIRE: The Ring of Phire is a team of undergraduate fraternity and sorority members dedicated to delivering the messages of Phired Up Productions to their peers around the country.]
by Steve Pasdiora (Ring of Phire Member)
We have horses (read this to understand what that means). Now we want Unicorns.
Everyone has one “unicorn” throughout life. A unicorn is the person that—given the right time, location, or relationship status—you would be with forever. They are the significant other of your dreams who perfectly embodies what you want in a relationship and someone who you would never let slip away.
In recruitment, we have unicorns too. They are the guys who already live our values and out ritual without changing. They are the guys who will get good grades, pay their bills on time, be leaders, philanthropists, and good brothers without having to be pushed or tempted with the incentive of a free formal or a monetary reward.
But we rarely find these men as we push through the monotony of recruitment. They’re mythical beasts, they’re rare—they are that holographic Pokemon card that you always wanted but could never get your hands on.
So how do we wrangle the beast? We stay honest to our creed and to our ritual.
The recruitment unicorn doesn’t want the smoke and mirrors of, “we have the sickest parties,” or, “we get with the best girls.”
The recruitment unicorn is drawn towards the leaders of your group. They want to talk about philanthropy, scholarship, and opportunity. Mostly, he wants to hear about how your members live their creed and earn their badges daily.
To recruit unicorns, recruit with unicorns and lead with your values.