Technology and Recruitment — Guest Blogger: Robert Cavezza

Three Technology Tools Every Fraternity Should Use
Chapter Website
Every fraternity should have a chapter website. The website should have some basic information about their history and what they stand for. It should also have a clear way for potential new members to request more information about the Brotherhood. For those chapters without any website experience, Google Sites offers an extremely simple free website building service.

Facebook Events
Facebook is a great tool for any fraternity. Most fraternities use Facebook to organize events. Almost 95% of students on college campuses use Facebook. It's great for communication related to recruitment and philanthropic events.

Mass Texting Program
Most fraternities have issues with passing a message to each member. With a utility like Tatango, all you do is push one button and every member of the fraternity will receive a text message at the same time. This makes mass communication of changed meeting times and locations extremely easy. There are a few websites that do this service, but I recommend

The Two Best Ways For a Fraternity to Use Facebook

Promoting Philanthropy and Recruitment Events

1.) By creating an event listing on Facebook, it gives you the
opportunity to send reminders to event attendees. You should be
careful not to take a person's “RSVP” too literal. In my experiences,
if a guest RSVP's, he will only come to the event 80% of the time. In
a similar respect, if a person says he is a “maybe”, you should only
expect him to show up approximately 10% of the time (or less).

Special Guests Require Special Attention
2.) Always give important guests special attention by sending a Facebook message
after you send the event invitation - it goes a long way. Make sure the note is
from your personal face book account (you can also send a group
message – this is not personalized and defeats the purpose). 
Make sure to address the individual by name so he knows it is
not a mass message. This is particularly important for
recruitment events. You should send personalized messages to all
potential new members.

General Follow Up Guidelines
3.) Always Follow Up three days and one day before an event. 
You can do this by sending a mass message to the entire
group. A group message will go to all members of the group who are 
listed as “Maybe Attending”, “Attending”, and “Waiting
for Reply”. A reminder three three days prior to the event makes
it likely they will not make other plans. A reminder the day before
the event will make sure the doesn't slip the student's mind. We all know
that it is easy to forget an event every now and then.

Screening Potential New Members

Quick Judgments
According to psychologist Samuel Gosling and author Malcolm Gladwell,
it is possible for someone who has never met you to have a better
understanding of you than your closest friends. Gosling
conducted experiments where individuals browsed students' bedrooms and
were able to judge the students as accurately as friends they have
known for years. A student's face book page is similar to their
bedroom in the sense that they leave a footprint of their
personality on their Facebook page. These footprints can be blatant
(music tastes, favorite books) or subtle (pictures, Facebook groups).

What Really Matters to Potential New Members
These footprints can be very important in judging an individual's
character. They can help show what particular students really care
about. Are they in groups such as “Legalize It” and “Thirsty
Thursdays” or are they in student government and the community service club? Do
their profile pictures show them doing keg stands or accepting an
award? In my experience, students with professional Facebook profiles tend to be
more likely to be fraternity workhorses. 

Values Based Recruiting
You may or may not choose to use Facebook as a screening tool. If you choose to not use Facebook, you should have a screening system in place. The Phired Up Blog promotes a values-based selection process. If your fraternity does not have a values-based selection process in place, you should have a meeting with your chapter advisor or university advisor to help create one. Here is a Sample Values Based Selection Plan (link to