by Josh Orendi
Q: What is the purpose of an information table?
- Give away information about the organization
- Sit awkwardly behind the table as people walk by
- Get the organization’s name out on campus
- None of the above
A: The correct answer is … D, none of the above.
Of course we never sit behind the table. In fact, the first thing we do when we arrive is get rid of the chairs. You might give away some information and you might create some more awareness, however, this is not the “purpose” of tabling. The reason we table is the exact opposite of “giving our information away” … we do them to “get their names on our list.” Period!
The success of an information table is measurable. Every 30-60 minutes count up the number of names with phone numbers and email addresses that you’ve collected. Those are your results. Any other positive outcome is a bonus, not the purpose of your time.
Great tables yield 25-50 new leads per hour. If that’s not happening, you’re:
- In the wrong location
- Tabling at the wrong time of day
- Not working the table … you’re waiting for results to happen to you
Have you ever wondered:
- What am I supposed to wear?
- What should I put on the table?
- What am I supposed to say?
- Who should be at the table?
- How can my table stand out?
Good questions. The Phired Up team has developed a new cheat sheet to help you answer these questions and more. And, in true Phired Up fashion, it’s completely FREE. Here is the direct link to the new free resource and all of Phired Up’s free resources.