Recruitment Lessons from Wile E. Coyote

Good Recruitment Tactics + Bad Recruitment Strategy = Why we fail and choose to fail again.

A lesson from Wile E. Coyote

by Taylor Deer

As a kid I used to watch Looney Toons religiously. Although I have many favorite characters, none grabbed my attention more than Wile E. Coyote. Every episode, Wile E. would chase after the same Roadrunner in the hopes of catching it. Wile E. was relentless in his pursuit of the roadrunner. Every episode he would invent or buy the most creative traps with the hope of finally capturing his prize.

From rockets to cannons to dynamite sticks, Wile E. Coyote tried everything he could, but to no avail. No matter how close he would come, no matter how clever or inventive he would be, he could never catch the roadrunner. The entire premise of the show was to watch him fail, that’s what made it funny. At points even Wile E. himself knew he would never reach his target and yet he tried and tried and tried again.

At the core of Wile E.’s issues was a profound lesson: Good tactics are irrelevant if we don’t have the right strategy.

Or no matter how much Wile E. would invest (Time, Money, Effort) in the best gadgets, he will never catch the roadrunner. Therefore the problem isn’t in his tactics, it’s in his strategy. Why is he even chasing the Roadrunner in the first place?

Let’s break this down it to terms of recruitment.

No matter how much we invest (Time, Money, Effort) in the best events, from car smashes to giant house parties. It won’t bring more of the best men and women on our campus, it just brings out more of the same people we recruit every year. Our tactics are amazing, I’m blown away at some of the elaborate recruitment events I’ve seen. But if it doesn’t help us, why do we even do them in the first place?

Maybe it’s time to change our strategy from investing in events to drive recruitment to something we know works… Say… relationships?

Imagine if we spent all of our time, money and effort in building more relationships, how much better would our recruitment efforts be?

This message brought to you by ACME Recruitment Company.