Tom Murphy, Phi Mu Delta National Fraternity’s Executive Director recently shared some amazing statistics about the 2013-2014 school year for their organization.
Before Fall 2013, the 96-year-old fraternity had 15 chapters and colonies and a total of 309 undergraduate members.
Today, just 9 months later, the organization has just under 600 total undergraduate members at 17 schools. This dramatic growth, according to Murphy equals “the most initiates we’ve seen in at least 35 years.”
“We are who we are as a successful fraternity because of the hard work of a lot of people,” said Murphy, “and I absolutely count Phired Up’s partnership with Phi Mu Delta as an important factor in our success.”
When asked how the organization achieved such dramatic growth this year, Tom mentioned three factors:
- Consistent Training. “Our chapters really buy-in to Social Excellence and Dynamic Recruitment,” said Murphy. “All of our members at this point know about these growth-focused lessons, and many are practicing them consistently.”
- New Technology. Murphy reported that a few of his chapters learned about some new recruitment-related technology this year and its implementation was an important factor in their success.
- Heightened Expectations. Phi Mu Delta increased it’s recruitment expectations — challenging chapters to share their powerful fraternal experience with more men on each of their campuses. This new level of expectation is being met by many of the chapters.
Phired Up has been a partner of Phi Mu Delta for many years. This level of commitment from both parties has resulted in custom-built curriculum that Phired Up’s trainers have tailored to the unique needs and strengths of Phi Mu Delta men. Fall 2013 training sessions included never-before-attempted deeply experiential social challenges that allowed members to gain the confidence necessary to execute on their Dynamic Recruitment action plans.
This isn’t the first time we’ve written about Phi Mu Delta’s recruitment success. Several years ago, this was posted on Phi Mu Delta’s website and reposted on Phired Up’s, “Phi Mu Delta saw a 44% increase in the number of men pledged to join Phi Mu Delta this fall! Great work gentlemen and special thanks goes to Phired Up! Productions and Josh Orendi.” At the time, Josh Orendi — one of Phired Up’s founders — said this, “Tom Murphy deserves a lot of credit for PMD’s success. I can’t think of another Executive Director that is more passionate or puts in more time doing hands-on development work with his chapters.”
Murphy continues to be unique amongst fraternity executives. He put 6 weeks of unbelievable on-the-ground effort this winter into a major expansion project at Ohio Northern University. His deep involvement resulted in a huge success story — one of several new groups started this semester.
When asked about other factors making Phi Mu Delta successful, Tom immediately mentioned the organization’s bold decisions to close and then re-start chapters that are failing to live up to the Phi Mu Delta standard. The organization will not tolerate hazing, nor will it put up with risk management irresponsibility. As a result, Phi Mu Delta is offering a truly special fraternity option to students looking to be a part of something values-based, and focused on brotherhood, service, and democracy.
Dynamic Recruitment Spotlight Archives: This article is one in a series of spotlight interviews we’ve posted over the years. Read more here – National Fraternity Doubles In Size; Credits ‘Living Our Values‘ | New #1, Alabama Takes Over as Nations Largest Greek Community | Meet The Fastest Growing Fraternity In The Nation; Alpha Sigma Phi | How Alcohol (or the lack thereof) is Helping One Fraternity Grow Fast