by Matt Farrell Have you found yourself asking: is formal fraternity recruitment the answer, or the problem? You’re not alone if your interfraternity council is asking this. At Phired Up, we see countless campuses debating this question across our national travels. It’s easy to poke holes in both sides of the question. This makes the Read More
by Haley Cahill-Teubert I read an article recently that dove into some unique universal habits in conversations. There was one in particular that caught my attention… the pattern of flipping the “right” to speak back and forth, with each turn lasting approximately two seconds (you read that correct… two seconds!) and the gap between those Read More
by Matt Mattson Absolutely nobody ever joined nothing, so you’ll never convince anyone what you’re not. (That first sentence might take a couple read-throughs before it makes sense. But like some sort of Zen proverb, the more you read it, the more it will matter to you.) Here’s the point. Great marketing doesn’t normally Read More
Great teams have great coaches. Who is coaching your team toward achieving your growth goals? Recruitment (not to mention marketing, new member onboarding, and retention) are all highly specialized parts of the fraternity/sorority experience. Most people didn’t join a “recruitment club,” they joined a sisterhood or a brotherhood, and that means that the recruitment part Read More
Dynamic Recruitment is one end of a continuum of how a fraternity/sorority chapter attracts, selects, and secures its new members. The other end is called “Static Recruitment.” Static Recruitment is the “let’s see who comes to us” and the “I hope they like us” approach. Static Recruitment depends upon a chapter being impressive. Static Recruitment Read More
by Haley Cahill-Teubert This week my husband and I will celebrate our first wedding anniversary. I can’t help but reminisce on life this time last year. Flowers, RSVP cards, bridesmaid dresses, reception songs—it’s all coming back to me. Perhaps most memorable though, is something my mom said to me consistently throughout the wedding planning process. Read More
FOR IMMEDIATE RELEASE Contact: Branden Stewart Haley Cahill-Teubert joined the Phired Up team as an Organizational Growth Consultant effective May 20, 2019. Haley will join a robust and experienced team of Panhellenic sorority recruitment specialists to help deliver world-class training and coaching to our clients across North America. “I am extremely excited to have Haley Read More
by Alex Taylor New Student Orientation, or whatever your institution dubs the experience, is for many campuses the first physical introduction to your community. While the importance of this impression needs no stating, a roadmap for success does. Communities tend to fall into a few categories. Those are outlined, with a few key reflections for Read More
by Matt Farrell Kellen Long began this school year knowing basically nothing about fraternities at Florida State, as one of hundreds of potential new members entering formal recruitment. Fast forward a few months and Kellen knows as much as anyone–visiting each of FSU’s 16 chapters as a PNM, becoming a brother of Pi Kappa Read More
-by Nathan Laudan, Guest Blogger & Membership Growth Consultant- Alpha Gamma Rho “You can’t recruit who you don’t know.” I first heard this phrase as an undergraduate attending my National Fraternity’s Recruitment School, listening to a Phired Up facilitator give their “3 Secrets To Recruitment.” This was like a huge truth bomb getting dropped down Read More