By Matt Mattson I was talking with a sorority leader at Baldwin Wallace University the other day and she gave me this idea. I was asking, “Are there any ways in which fraternities and sororities set false expectations about membership during the recruitment process?” She said, brilliantly, “Every chapter always says, ‘Make of it what Read More
Lately the Phired Up education and strategy team has been aggressively recommending a relatively new strategy for fraternity/sorority growth. It’s not overly complicated. It’s not technological. There are no complex methodologies or difficult formulas to memorize. And it’s a concept that has been used by the corporate, non-profit, and activists world for a long time. Read More
by Matt Farrell Phired Up/TechniPhi is sharing stories of growth professionals across the industry. If you are a brother of Phi Gamma Delta, or recruiter anywhere, you will learn a lot from this story. Jake Lueck is Phi Gamma Delta’s Director of Expansion. Jake is a great friend, amazing recruiter, and will have a primary Read More
by Erin Chatten Don’t you just love going to an appointment and filling out those “introductory” forms? Doesn’t it give you all the warm and fuzzies to check boxes, write your address, t-shirt size, and family history? What?! It doesn’t?! So then why do our registration, intake, and interest forms to gain membership into a Read More
by Matt Farrell As the landscape of colleges and society as a whole continues to rapidly change, so are fraternities’ approaches to recruitment. Delta Kappa Epsilon is using this time to provide growth technology to all of its chapters. We talked to Craig Dick ( Director of Chapter Services) and Jack Morton (Chapter Consultant) to Read More
“Cultivate connection. That should be our number one focus and perhaps even our obsession for the next several months. If all of the leaders, professionals, volunteers, and influencers of the fraternity/sorority industry can come together around this clear and simple focus, we can minimize the negative impact of COVID-19 on fraternity/sorority membership.” ~Matt Mattson, President & Read More
by Matt Farrell The most successful player in NFL history just signed with the least successful team in NFL history. Tom Brady is the only player to win 6 Super Bowls. The Tampa Bay Buccaneers’ .387 winning percentage is the worst in all of professional sports. You may be thinking of all the cards you Read More
by Haley Cahill-Teubert Quick question: How often do you visit your chapter’s website? Maybe the better question is: Since becoming a member, have you ever visited your chapter’s website? You probably don’t spend a significant amount of time on that site, which is ok. That’s also a good reminder that our chapter websites should not Read More
by Haley Cahill-Teubert One of the great things about continuous open bidding is the significant amount of flexibility you have in the size and set up of the event, who is invited, how long it lasts and so forth. Maybe your ideal recruitment event is a movie night with your sisters or getting ice cream Read More
We are excited to share some important initial details regarding Growth Summit 2020 (hosted by Phired Up & TechniPhi) this summer! We’ve officially made the call to host the event online this June due to ongoing COVID-19 concerns. The event will be fully virtual and will take place on June 24, 2020! We are excited Read More