NKU (Northern Kentucky) Sigma Phi Epsilon deserves credit for a brilliant idea that helped spark their young chapter’s recruitment burst. After a poorly attended fall rush week the chapter took matters into its own hands and hosted a campus-wide “Missed Rush?” marketing push and information session about 3 weeks after formal rush week. The group was able to generate interest from dozens of men that didn’t know about the first rush week or were not able to participate.
As an alumnus of the group reports, “this was our first time experiencing taking members throughout the year … it worked … so we kept doing it.” It’s a great feeling picking up men throughout the semester.
Take that idea one step further and apply it to the end of the semester (around NOW). How about a 3-5 day period called “Recruitment Sneak Peek.” Offer a preview opportunity for students considering membership in fraternities/sororities next semester. Perhaps it includes highly visible marketing activities (all-campus event, tabling, etc.) Perhaps it includes a targeted push to get RA’s, Student Government Leaders, Orientation Leaders, Cultural Student Organization Leaders, and other students in positions of influence to have lunches with your members.
No matter the details, make sure to create opportunities like this to gather names, start forging relationships, and driving interest in your organization (and show interest in non-members).
It doesn’t require a lot of planning. You don’t have to wait for your organization’s governing council to make it happen. It just requires effort. Go.