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Fraternities everywhere are starting to adopt a “PNM Orientation” session or a “Recruitment Kickoff” event (read more about “structured IFC recruitment”). These events are often well-intentioned (IFC’s want to set high expectations, educate prospective members, and give every chapter an opportunity to share their story), but too often these events result in a lackluster experience for the potential members. They can be full of boring presentations from ill-prepared chapter members with broken audio/visuals, they can be well-meaning professionals who end up lecturing students on stuff they haven’t even done wrong yet, or maybe even worse, they can set a tone of “fun buddy-club” that makes Potential New Members confused about what a fraternity is.

Phired Up offers a PROFESSIONAL SPEAKER who can provide an unforgettable program for PNMs and members. Our fraternity trainers will work with you to build a custom experience that sets the perfect tone for your recruitment process. We will deliver funny, engaging, powerful education about “What it means to be a fraternity man,” “How to have meaningful conversations during recruitment,” “How to be an educated potential member,” and more. We can also incorporate our Social Excellence message and facilitate real conversations between PNMs and members — conversations that go beyond “What’s your major?” “Where you from?” and “Did you play sports in high school?”

There are three keys to a great RECRUITMENT KICKOFF: 1) Expectations, 2) Education, and 3) Engagement. The KICK-OFF isn’t a time to dump information on the PNMs. It’s a time to help them experience the EXPECTATIONS of what it means to be a fraternity man, to EDUCATE them on how to find a healthy chapter that’s a perfect fit for them, and to ENGAGE them in real conversation with one another and with members of the fraternity community.

A great RECRUITMENT KICK-OFF can create healthier and safer chapters. A great RECRUITMENT KICK-OFF can increase retention of your best members. And a great RECRUITMENT KICK-OFF can make the recruitment process significantly better all around for everyone involved.

To book your Phired Up Recruitment Kick-Off, contact Austin Netherton ( or Matt Farrell (