I Heart Recruitment & Delta Phi Lambda Sorority, Inc.

Phired Up Productions often delivers custom social excellence, recruitment, and/or organizational growth programming to culturally based fraternal organizations. We recently received this note from Delta Phi Lambda Sorority, Inc., and thought it was a powerful testimonial — but more importantly — Ms. Seoh has a powerful message about what values-based recruitment looks like and how it can work.

deltaphilambda_logoHannah Seoh
National President
Delta Phi Lambda Sorority, Inc.

Mission Statement: Delta Phi Lambda Sorority, Inc. advocates Asian awareness and empowers women leaders through its values-based programs and everlasting sisterhood.

I first came across the book I Heart Recruitment in 2008.  Thinking that the book was written for Panhellenic Recruitment and also realizing that I (and most of my sisters) LOVE SPAM, it took a comfortable seat on the top shelf of my bookcase. After meeting Colleen, one of the authors, at the Western Region Greek Association Conference, I was touched by her bubbly nature and enthusiasm for the book’s premise of values-based recruitment and was hooked.  I felt compelled to read it.  After reading I Heart Recruitment, I realized that the ideas and principles that it discusses can be applied to any organization whether they are Panhellenic or culturally based.

I excitedly emailed my Executive Board some ideas taken from the book and several of them read it as well.  The idea of year long recruitment really struck a chord with us, and led us to reassess and revise our educational process and our recruitment policies. 

We decided to implement a recruitment workshop for all of our chapters in the summer of 2009.  In it we explained what a values-based recruitment process looks like – that the idea of “if you build it they will come,” does not always work to your advantage.  Recruitment means that you identify the campus leaders that you want in your organization and actively recruit them to join.  Key factors to look for in a potential member should be aligned with our seven virtues.

dplAfter implementation of the workshop we saw a 56% increase in our recruitment class from Spring 2009 to Fall 2009. 

Being a young organization that is run entirely on a volunteer basis we are constantly looking for ideas and ways to improve upon our policies without reinventing the wheel.  We are very grateful to Colleen and Jessica for having written this book and spreading their wealth of knowledge.  It has definitely been a valuable investment for us and we will continue to educate our chapters on the dynamic recruitment described in this book.