by Matt Mattson

It’s coming soon! The first-ever book on SORORITY RECRUITMENT!

About 15 months ago, Josh Orendi and I (Matt Mattson) launched the revolutionary book, Good Guys: The Eight Steps to Limitless Possibilities for Fraternity Recruitment. Now, after a lot of hard work by Phired Up’s two sorority recruitment experts, the company is proud to announce that we’re preparing to launch a similar (but unique) book for sororities.

The truth is that, while many of the core concepts are similar, sororities recruit differently than fraternities, and up until now, there hasn’t been a universal international resource for undergraduate and alumnae sorority leaders to turn to for instruction on the most vital of their organizational responsibilities — recruitment. Thanks to Colleen Coffey, Jessica Gendron (the authors), and countless other Greek leaders, Phired Up Productions is in the final stages of preparation for the launch of that very resource.

The book will be called, I Heart Recruitment: The Eight Steps to Limitless Possibilities for Sororities. Colleen and Jessica have been buried in the edits and drafts over the past several months, and their thrilled to be ready to talk about the book publicly.

An official release will be available once the book is actually launched, and we’re still about 1 month away from publication, but start thinking now about how you can incorporate this incredible new resource for sororities into your educational repertoire. We recommend that you let all the sorority women you know in on this super secret pre-announcement so that they’re prepared to get this book a.s.a.p. This will dramatically influence recruitment practices around the country this year, so be sure you don’t miss the initial wave of excitement.

Consider sending Jessica and Colleen an E-mail at IHeartRecruitment@PhiredUp.com to learn more about the book.

Here is a little more about the authors:

Jessica Gendron (Jessica@PhiredUp.com) brings the Phired Up team a wealth of experience and skill when it comes to organizational recruitment and fraternity/sorority culture. As a performance consultant for Phired Up, she is a charismatic and energetic presenter and consultant. Jessica has professional experience working with college students which includes an extensive knowledge base in sorority recruitment, values-based initiatives, and community development. Jessica has a Bachelor of Art in Graphic Design from Eastern Illinois University and a Master of Science in Higher Education and Student Affairs from Indiana University – Bloomington.

Colleen Coffey (Colleen@PhiredUp.com) brings the Phired Up team a dynamic perspective on recruitment and organizational culture. As a performance consultant for Phired Up, she is a skilled presenter and consultant with professional experience working with college students and an extensive knowledge base in the area of sorority recruitment. Colleen has a Bachelor of Social Work from Belmont University and graduated from Eastern Illinois University with a Master’s Degree in College Student Affairs having completed research on organizational recruitment and program evaluation.

Early on in the process, Phired Up engaged the help of some incredible Greek women to get started with the creation of a sorority-specific curriculum and to give the book a jumpstart. The were: Colleen and Jessica (of course) from Alpha Sigma Tau; Beth Conder, Alpha Chi Omega; Ashley Dye, Pi Beta Phi; Renee Rambeau, Chi Omega; Kristin Torrey, Delta Gamma Phired Up would like to recognize the work of the women on that committee. They are wonderful allies in the efforts to move the world to Dynamic Recruitment.

Phired Up Productions has delivered high quality recruitment training services to fraternities AND sororities for 5 years, and we’re thrilled to add this world-class sorority recruitment resource to our menu of services.


  • Patti Simmons

    Can't wait till this is published. Knowing Colleen and Jess, there is no doubt that this book will be an asset to all who are looking for help with Sorority recruitment. Congratulations Colleen and Jess.

  • Kelly

    Congratulations ladies! I know the book will be amazing! Hopefully it will help sorority women understand how important recruitment truly is to their organization!!!

  • Laura Clark

    Congrats to Colleen and Jess on this accomplishment! I can't wait to get a copy for myself, and I'm working on Psi Chapter to budget for purchasing a copy for each of their members…it is going to be a valuable tool for them!!

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