Give First (Phired Up Uses its Own Lessons at AFA)

Our whole Phired Up team is traveling to an important conference for college fraternity/sorority advisors this week.  We’re very excited to go to the educational sessions, listen to the keynote speakers, and enjoy the festivities.  But we know that if we want to deeply connect to the best people who can help us change the world, we need to go to the conference in the spirit of GIVING FIRST.

Organizations that give first will find themselves connected to a lot of amazing people, so that’s our plan. We’ll be using the lessons we teach about Dynamic Recruitment and Social Excellence throughout this big conference of over 1100 people.  Want a sneak peak at how we’re giving first (and some ideas you could use for your organization)?  Here you go…

At this year’s AFA Annual Meeting in St. Louis, many attendees spot Vince Fabra and Shira Tober wandering around with Polaroid cameras.  It isn’t an official part of the conference, but these two Phired Uppers thought they’d create an in-the-halls Social Excellence experience for everyone.  They’ll be working hard to snap pictures, engage people in Fun Zone/Deep Zone conversations, and then give them social challenges to build quick, new, fun relationships throughout the conference.  We’re secretly serving as unofficial hosts!

Other select attendees will receive secret Social Excellence dares designed just for the conference.  Will they or won’t they take the dares?  Will they or won’t they choose Social Excellence?  It is up to them.

About 20 specially selected AFA members will be recognized as Social Excellence Superstars at Phired Up’s exhibit booth, with their names and pictures on display — we’re trying to make our booth about the movement, not about how awesome we are (although we are awesome).

Several Phired Up team members will be conducting video interviews with conference attendees about the way they’re helping organizations grow and change the world. We want to give others a platform to share their messages.

We’ll be making a big donation to a charitable organization we deeply support — giant over-sized check and all!

We’ll be giving attendees an opportunity to share their recommendations for chapters who should take our upcoming FREE CHAPTER RECRUITMENT DIAGNOSTICS TEST. This will be launched officially later this week!

We’ll be giving free Good Guys or I Heart Recruitment books to all the graduate student attendees!

We’ll be modeling Social Excellence.  We’ll be introducing old friends to new friends.  We’ll be asking interesting questions.  We’ll  be handing out prizes (copies of our new book).  We’ll be building our names list of relationships and friends.  We’ll be tweeting like crazy about all the amazing stuff we’re learning and people we’re meeting.

All in all, we’re going to try to be as generous as possible.  We’re going to reach out and try to make everyone feel welcome and connected.  We’re going to choose to be the company that isn’t there to sell stuff, but is there to make the conference a little more fun, a little more personal, and a lot more social.  We figure if we do that, people will like us and our business will take care of itself.

This is what we teach organizations to do.  So, this is what we do.  Give first.