by Matt Mattson
For fraternities & sororities, formal rush works. It does exactly what it is designed to do. For people already interested in joining your organization, it provides a really easy way to join.
It’s like opening the big Greek door on campus. Most people get in. It is perfectly designed for people who show up to college looking for the traditional fraternity/sorority experience.
But there is one thing I should mention. If you want the highest quality people on campus, they probably won’t show up. There are lots of reasons why, but the important thing is that most of the highest quality, highest performing, measurably best men and women on campus probably won’t participate in formal rush. It’s not designed for them.
So, if you want people… do rush. If you want to make sure you always get really high quality people… do more than rush.