Fraternity & Sorority Will Endure: Immediate Joint Growth Recommendations For The Entire Fraternity/Sorority Industry To Weather The Storm of COVID-19 Implications
“Cultivate connection. That should be our number one focus and perhaps even our obsession for the next several months. If all of the leaders, professionals, volunteers, and influencers of the fraternity/sorority industry can come together around this clear and simple focus, we can minimize the negative impact of COVID-19 on fraternity/sorority membership.” ~Matt Mattson, President & c0-Founder of Phired Up & TechniPhi
AFLV PARTNERS WITH PHIRED UP & TECHNIPHI TO PROVIDE JOINT GROWTH RECOMMENDATIONS FOR FRATERNITIES AND SORORITIES IN RESPONSE TO COVID-19
Carmel, Indiana – The Association of Fraternal Leadership & Values (AFLV) and Phired Up & TechniPhi released draft guidance focused on supporting growth for fraternities and sororities in the wake of COVID-19.
The stated objective of the document is to prepare all key stakeholders to take immediate, consistent, and results-producing action in response to the impending membership crisis that has been exacerbated by COVID-19.
AFLV and Phired Up/TechniPhi are seeking support, input, and feedback from all stakeholders in the fraternity/sorority industry (use the link inside the document).
“During a phone call when this whole COVID-19 situation started, we realized that AFLV and Phired Up are trusted neutral parties in the industry that feel a sense of responsibility for 100% of sororities and fraternities. We know that we don’t know all the right answers, but we wanted to do our best to provide guidance and recommendations,” said Matt Mattson, Phired Up’s co-founder and president. He continued, “Cultivate connection. That should be our number one focus and perhaps even our obsession for the next several months. If all of the leaders, professionals, volunteers, and influencers of the fraternity/sorority industry can come together around this clear and simple focus, we can minimize the negative impact of COVID-19 on fraternity/sorority membership.”
The guidance names four “guiding principles” and 12 specific recommendations focused on the decisions key stakeholders in the industry can be making right now to help more of the right people join fraternity/sorority in 2020/2021 despite the significant ramifications from COVID-19 related disruptions.
[Special Note: Ryan O'Rourke, AFLV's Executive Director and Matt Mattson, Phired Up's President recently presented a webinar about these recommendations, and the entire webinar is available for your free viewing here.]
To provide feedback or to demonstrate your support, click here.
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About Phired Up & TechniPhi
Phired Up & TechniPhi help fraternities and sororities grow. The company’s products, services, and brands are creating the future of fraternities and sororities by transforming the way people join. The company delivers relationship-focused, data-driven, results-producing TECHNOLOGY, EDUCATION, and STRATEGY solutions for every aspect of the pre-member experience from first-impression through initiation. The Phired Up & TechniPhi teams have been focused on fraternity/sorority membership growth since 2002. More than half of the fraternity/sorority industry actively utilizes Phired Up’s & TechniPhi’s products and services to help students find fraternities and sororities each year. Learn more at www.phiredup.com.
About the Association of Fraternal Leadership & Values
The Association of Fraternal Leadership & Values (AFLV) exists to accelerate progress in fraternity/sorority communities through change-enabling experiences.
Guiding all that we do, AFLV will use these fundamental principles as our operating system:
Challenge conventional wisdom to discover new solutions to critical problems.
Be entrepreneurial, maintaining nimble operating practices that enable it to invest in emerging opportunities and address unmet needs in the fraternity/sorority industry.
Models best-in-class experience design and execution.
Actively commit to providing inclusive and accessible experiences.
Work to develop better organizations by developing better individuals.
Prioritize time and resources to support the people and initiatives most likely to affect systemic change and sustainable progress in the undergraduate fraternal experience.
Make fiscally responsible decisions.
AFLV regularly has close to 300 campuses engaged and over 4,000 fraternity & sorority members in attendance at our experiences each year. Learn more at www.aflv.org.