Does Phired Up Help Culturally-Based Greeks?

by Matt Mattson

We often get asked, “Does Phired Up Productions do anything for culturally-based fraternities & sororities (like NPHC, NALFO, NMGC, NAPA, etc.)?”

The answer is, and always has been, a resounding YES.  And we do it well, but there is more work to be done.  I’m proud of the work we did a couple years ago with a task force of innovative professionals in the field who helped us build more educational resources specifically for culturally-based Greek Letter organizations.  For now, we wanted to make sure we shared a bit of our philosophy…

Margaret Mead once said, “Never doubt that a small group of committed citizens can change the world.  Indeed it is the only thing that ever has.”  This oft-quoted phrase explains the inspiration for our company, for our philosophy, and for our work.  It also goes a long way toward explaining the genesis of most culturally-focused fraternal organizations – groups of driven individuals with a shared cultural background gathered together to change their world in a meaningful way.  Culturally-based fraternities and sororities were founded to make a meaningful impact on society — to change the world — and the best way to do that is to ensure that there is always a high quantity of high quality people to achieve that mission.  That’s what we do — we help cause-based membership organizations find the people they need to change their world.

The word “recruitment” is often frowned upon by some members of some culturally-based fraternal groups (and for good reason).  Often that word is related to the style of organizational growth that NIC and NPC groups utilize — and that style doesn’t match the values of some culturally-based fraternal groups.  However, that doesn’t change the need for culturally-based groups to attract people to their cause.  So, it is important to not necessarily connect the word “recruitment,” and all it’s Greek connotations, with attracting high quality people to an organization.  Let’s simplify it.

  • Culturally-based fraternities and sororities are membership organizations (made of people and purpose).
  • Membership organizations need a consistent amount of high quality people to be successful.
  • Culturally-based fraternities and sororities were founded to change the world in a meaningful way.
  • The more people (members, raving fans, supporters) an organization has to support its founding mission, the better it typically does at achieving that mission.
  • Phired Up teaches cause-based membership organizations the art and science of organizational growth.

We will launch more resources in the future to meet the unique needs and opportunities presented by culturally-based fraternal organizations.  We see that the future of the fraternal movement is tightly tied to the success of the organizations that are most relevant to today’s (and tomorrow’s) students. Thanks to all the organizations and universities that have brought Phired Up’s messages of Dynamic Growth and Social Excellence to their culturally-based fraternal leaders.