Do We Do Year Round Recruitment?

by Matt Mattson

How do you know if your chapter is doing “year-round recruitment”?

Measure the behaviors of your members.

Focus on measuring daily, weekly, and monthly behaviors that are within your control?

Track these measurables in the patterns of behavior of your chapter’s horses to find out if you are doing year-round recruitment.

• Handshakes per day.
• Phone numbers per day.
• Phone calls per day.
• Coffee meetings per day.
• 2-on-1′s per day.
• Small activities per week.
• Referrals/chunks per day.
• Pre-closes per week.
• Bids per week/month.