by Brittany White In all seriousness, we need to have an important conversation about cupcakes. I’m not joking. Really quick, let me take you back to the beginning of my relationship with cupcakes – when I was a young girl. Growing up, I was totally one of those kids that wanted the cupcake with the Read More
by Jessica Gendron Williams I’ve had the great pleasure of working with one of the NPC sororities this spring, speaking at their regional events about something I considered controversial – feminism. I honestly applaud this organization, because when met with two options, one very standard leadership option and the second, a provocative talk about sorority Read More
by KJ McNamara I have a lot of different sorority officers, advisors, and members ask me when to begin preparing for their fall formal sorority recruitment. The answer is always this: right now! I believe that at a successful sorority recruitment will kick off the remainder of the year in the most positive way possible. Read More
by Erin Chatten and Brittany White Welcome to the second part of our blog series on the lessons we’ve learned from Speed Dating. Didn’t read part one? Fix that now by heading here! If we learned anything from our speed dating experience, it’s that finding a lifelong partner is no easy task. We also know Read More
by Erin Chatten and Brittany White Have you ever had one friend who you always seem to find yourself in the strangest of situations with? Welcome to our friendship. We are Brittany and Erin, and we work together at Phired Up. Brittany is a sorority trainer and Erin is the Director of Research. We are Read More
By Brittany White Phired Up Productions has an ongoing Dynamic Recruitment Assessment to gather more information about the recruitment strategies of fraternities and sororities. We receive responses daily, and at our last analysis of over 1300 students from across the country, one of the responses that struck me answered the question “how much of your Read More
By Brittany White As we talk more and more about implementing Values-Based Recruitment, it’s important for us to ensure that our Potential New Members (PNMs) understand what it means too. When I was on Panhellenic Council, I remember struggling to watch PNMs make decisions about a chapter based on frivolous things – like a rumor Read More
By Brittany White When I went through recruitment, I had no idea what the sorority women were going to ask me. I had no idea that I could ask them things. I feel like every conversation surfaced around the same questions: Where are you from? What’s your major? What dorm do you live in? Who Read More
By KJ McNamara Feelings of depression, anxiety, and issues with self-esteem… are they a reflection of sorority recruitment, or words to describe the life of an 18 year-old girl? For me, and millions of other young women, it was a reflection of both. The recruitment process causes heightened levels of anxiety for many women who Read More
By Brittany White In some of my recruitment programs, I talk about dating. Sorority recruitment is kind of like dating, but instead of finding a significant other, we are in search of sisters. My experiences with online dating and “swiping” apps are admittedly pretty funny and embarrassing. I, like many people, have NO idea what Read More