By Woody Woodcock, Head Coach of Phired Up Productions [Woody coaches HQ staff members and chapter leaders to become great members and great recruiters.] Many of the high performing people and teams I coach have gotten this question in October: As the season changes, what needs to change in us? When I ask this question Read More
by Josh Orendi This fall, Alex Taylor and Sigma Nu fraternity recruited one of the largest new member classes of any fraternity in recent years. The number alone should catch people’s attention. After 45 minutes on the phone with Alex, I became even more impressed with the way they did it – new technology, creative Read More
by Matt Mattson I’ll be honest. Size used to impress me. Not so much any more. Fraternity chapters that were huge used to make me giddy. I used to get so excited about a 75, 90, 120 man chapter. After all, I own three companies focused on growing fraternities and sororities. And I came from Read More
by Matt Mattson In our fast, loud, modern world full of exciting new things all the time, it’s important to remember… Some things are classic. They never go out of style. A lot is changing in fraternity/sorority life. A lot is NEW! Especially in recruitment. The prospects are changing. The demographics and psychographics are changing. Read More
by Matt Mattson Henry Ford didn’t invent the automobile. He just figured out how to efficiently give the gift of motorized transit to the masses. He made it easier to build a complex machine. He simplified a previously complicated process. This is what we (attempt to) do at Phired Up. Joining a fraternity or sorority Read More
by Matt Mattson O.K., fall recruitment is FAST approaching, and since it is August you’re starting to get serious about building a plan. You’re thinking, “I HAVE A CALENDAR OF RUSH EVENTS, I’M GOOD.” Well, that’s a great start. But it’s a calendar, not a plan. People join people, not events. So you need a Read More
by Woody Woodcock Have you heard anyone say something in 2015 that caught your attention yet? Last week I heard a man say something valuable that really stuck with me. It was so simple and I thought he was absolutely right. I hope as you read it sticks with you, too. He said: “It is Read More
by Matt Mattson For almost 13 years we’ve been teaching that the source of all our fraternity/sorority success is RECRUITMENT, and the cause of all our fraternity/sorority woes is also RECRUITMENT. I believe that more now than I ever have. Our recruitment processes set the tone for our membership experience. The experiences, conversations, expectations, social Read More
When we visit college campuses and interact with sorority women, we often ask, “How was recruitment??” We want to know how things have gone, and perhaps more importantly, how they plan to continue to recruit. Almost every time I’ve asked that question in 2015, I’ve been greeted with the same response: “THANK GOODNESS RECRUITMENT IS Read More
Alright football fans! You thought the season was over after the Buckeyes and Patriots were crowned champions?! Maybe we won’t be watching football games until next fall, but there’s always something to keep us interested in our favorite team. Wednesday, February 4th is National Signing Day. This is the day that the best high school Read More